Research and surveys show that this application does not stop growing with the passage of time. The comparison of the number of users and money generated between its beginning and today is impressive. TikTok has more than 1.1 billion participants in all parts of the world, with a peak in India and the United States, but with large numbers in Spanish-speaking countries, and several specialists in statistics and marketers declare that this great increase in numbers is going to continue until 2025.
Steps to follow if you want to use Tiktok for companies.
If you decide to join this new platform, we will give you a series of steps or tips for you to take into account when diving into this social network for the first time and not die trying.
Identify your audience or buyer person: Knowing your audience is essential when it comes to forming a community that is truly interested in hearing and buying what you have to offer. The average number of Tik Tok users is quite inclusive and a good part of the percentage is people over 18 years of age, but not everyone is or wants to enter a social network other than the ones seen before. To find out if your followers are interested in seeing you in a different format than usual, you could try doing surveys on other social networks asking if they have TikTok downloaded or if they ever thought about having it. Remember: Communication is a great key to understanding your audience and being able to expand it more and more!
Design the ideal profile for your company: Order is a key point, not only in this social network but in any other. Use a profile photo that identifies you and your brand, a short but concise bio, covers similar to your other channels that attract even more attention, and include links that lead to a website. If the color tones, fonts, and effects are harmonious with each other, then people will be happy to consume your videos. Luckily for you, on our Instagram and blog we also have several posts explaining the importance of choosing colors and examples of phrases that could be useful for you to include in your networks.
Measure the final results: It is essential to measure the performance of your account and its published videos every certain period of time; By doing so, you will be able to detect how convenient it is for you and your business to join this social network. There are several applications, or even TikTok, that will be able to tell you your data during your stay in the App. But remember that success takes time, if there is something important in digital marketing, it is to be constant! You are not going to go viral overnight! the morning!
