The chromatic wheel is a tool where you can organize the different colors based on their tone or hue. This instrument is summarized in a color circle that helps to identify matching color combinations.
On the internet you will find different variants of this instrument. From separations in 3.6 and up to a color wheel of 12 colors (or 24). But the color sequence will always be the same, from green to yellow, orange, purple, and blue.
All colors are represented on the chromatic circle, with their variants in light and dark tones. And it is from here where you can see colors that combine, colors that are opposite and define which ones you will use for your business.
Cool Colors Vs Warm Colors
Before choosing colors simply because they simply match, we must know what kind of message you want to send with the ones you use. Then we will evaluate what cold colors and warm colors have to tell us.
Warm colors: They are those colors that give us a feeling of warmth within the chromatic circle. Starting from magenta to yellow, and of course including the very popular fiery red.
These colors represent energy, enthusiasm, passion. And depending on the context in which it is used, we can convey a funnier or more casual message.
What does the brain feel when faced with warm colors? In the presence of these colors, our mind tends to increase blood pressure, generate happiness and an energetic feeling.
Cold colors: On the contrary of the warm ones, the coldest colors represent professionalism, security and calm. They are shades that start in green, up to violet.
This type of color arouses strong feelings, and in fact it is also more visually friendly, regardless of light.
What does the brain feel when faced with cold colors? Our mind at the time of seeing cold colors is more relaxed, calm and quiet.
Know the Primary, Secondary and Tertiary colors:
You probably already know this division of colors, but it is always good to remember certain concepts before starting to choose the colors that will represent your brand. Pay attention and keep reading, below we will show you how to create your ideal color palette.
Primary colors: RED, YELLOW AND BLUE.
These three colors are the first colors we perceive when light hits our eyes. They are colors that cannot be obtained with the combination of other pigments, and that is why they are called primary.
This ability to see colors is called trichromia, and it is a norm of vision for humans. This allows us to perceive about a million colors. A curious fact, there are rare cases in humans with four colors from which they can perceive more than 100 million shades of color. Although not even 2% of the population has this condition. You are one of them? Leave us a comment, let’s see how you feel.
Secondary colors: GREEN, ORANGE AND VIOLET.
In the case of green, orange and violet colors, they can be obtained by mixing two primary colors in equal parts.
As you will see, this is when the chromatic color tones begin to increase.
For example, by mixing the colors yellow and blue, we will see the color green appear. We can also mix yellow and red to get orange. And to get the purple color, we will mix red and blue, always in the same proportion of both.
Tertiary colors: CREATE IT YOURSELF
To start creating these colors you should know that you can use different proportions of colors to create new ones. Their combinations are practically endless, but there are some predominant ones such as: Yellow and green / Yellow and orange / Magenta and orange / Magenta and violet / Cyan and violet / Cyan and green.
In this way, we can obtain a large number of colors and tones to create emotions.
Now we will see how you can create a color palette, so that in this way you get the perfect combination of colors for your brand. And next, we will explain how you should treat these colors depending on the use you will give between RGB and CMYK. LET’S GO FOR IT!
