What is graphic design?

Graphic designers are dedicated to creating creative designs to communicate ideas or messages in a unique way, and in a way that is attractive to those who see it.

As you will see, the tasks of a designer comprise MUCH MORE than making drawings or “pretty images”, their work is very complex and many skills and knowledge are involved to correctly execute an idea.

When communicating ideas visually, we must know the public to whom we direct the message, to choose the colors, the motif, fonts and others. We must also separate Graphic Design into orientations for different groups:

The graphic design can be oriented towards a specific type of social group and depending on it, it will receive different denominations. Thus we have the so-called Persuasion Design, is oriented to the public and is achieved through advertising.
There is also the so-called Information Design, which is used to create books by the editorial designer, also newspapers, magazines, etc. There is the Command Instrument Design, which is used for the design of cameras and technological equipment such as computers.

Skills for the study of Graphic Design

To be a graphic designer or graphic designer you need to be detailed, somewhat creative and organized. Or at least you should continue to work very hard to develop these skills and become a design star.

Now, if we talk about some skills that can be developed and learned, we can mention some very interesting ones.

What will you learn in your graphic design studio?

Understand the colors, shapes, structures and the importance of each of them to achieve designs that arouse emotions in those who see them.

Generate creative and original ideas, to turn your mind into a creative place that generates solutions to transmit the message in a clear way.

Incorporate new techniques to clearly and accurately draw all projects.
Express yourself correctly and fluently. As well as develop the ability to work both as a team and individually in different projects.

Management of complex programs of digital design, layout, assembly, design and current trends.

Development of a critical eye on their projects and others, being very detailed in each job.

Marketing and business skills will also be developed.
What jobs can a Graphic Designer do?

As we have already seen, graphic designers are in charge of communicating a message in a visual way. Solving every day the challenges proposed by their clients to achieve a goal, but what types of work can you get?

What exactly does a Graphic Designer or a Graphic Designer do?

We have already seen that their main task is to communicate a certain message with artistic pieces, but we will see in more depth what are the tasks that you will encounter in your day-to-day work.

Meet with clients, either physically or in virtual meetings to learn the details of the project, their tastes and limitations. You should also advise your clients so that they know how they can reach their ideal audience. It is something that you should keep in mind, especially if you are working on the creation of a web page.

Once you know the message of the graphic pieces, you must put it into practice, choosing the best colors, fonts, and layouts for your project. There you will be ready to start developing the images or videos in sketch.

After the work is done, you should review it and present the pieces to the art director. It is in this step in which the necessary modifications will be made and hope that your client does not change his mind along the way (SPOILER ALERT: it usually happens, do not stress).

World Graphic Design Day

On April 27, World Graphic Design Day is celebrated, in commemoration of the founding of the International Design Council, a date that seeks to recognize this very important profession in our times.

Seeking to create a space to know the importance of this profession and its contribution to generate significant changes in the world with the communication of a message, in 2012 the name was changed to World Communication Design Day. And the truth is that this new name is more accurate, right?

Whatever name you want to call this day, we will recognize all the professionals (men and women) who dedicate themselves daily to communicating messages of all kinds to us.

Today, the profession of graphic designer is one of the most in demand, since it covers a large number of sectors such as advertising, media, printing, web design and even the business sector. It is a career that is becoming increasingly attractive among young artists, but despite this, many still do not know what a graphic designer does.

Where can you get a job in digital Graphic Design?

Well, to answer this question we could come up with a long list of options.

It turns out that graphic designers can work in multiple areas, since their job is to visually communicate messages or creative ideas to attract attention.

With the possibility of creating such diverse visual pieces, there is the possibility of creating diverse visual components in the different media that exist. Whether print or visual, such as film, television, movies, digital media, or print.

As a Graphic Designer you can have several options in terms of your work methodologies, either for a company or as a freelancer. If you decide to work for a company, you can apply for positions such as Illustrator, Web Designer, Visual Journalist, Creative Director and gain experience to fill the position that you like best.

Now that you know what a graphic designer does, you can have a clear idea of what this profession can offer in your life project. And in case you still have doubts, we clear up some myths that are believed about Graphic Design.

Myths about Graphic Design

There are many professions that have many myths such as “to be such a thing you must have been born with the gift of doing such another, otherwise you will not succeed.” And sometimes, it is very far from reality, a reality in which if you make an effort you will achieve what you want, but let’s see (for information) what are the best known myths about #GraphicDesign and our point of view…

IT’S ONE OF THOSE NEW CAREERS!: We’ll start by debunking a myth in which we’ve been told that it’s a new career and with which you won’t be able to get a job. Nothing could be further from reality, in fact it is a very old profession. Since the time of hieroglyphs, we have sought to communicate ideas, thoughts or beliefs in drawings. The only thing that is “new” is the fact of doing it digitally, with the possibility of making your messages known online or on platforms.

ANYONE CAN BE A GRAPHIC DESIGNER!: There is a popular belief that “being a graphic designer” means being able to use Photoshop. Well no! A professional dedicated to the study of design needs to know techniques, trends and know many other programs to design.

DON’T YOU KNOW HOW TO DRAW? THEN YOU CANNOT BE A GRAPHIC DESIGNER!: Many people believe that knowing how to draw is a mandatory requirement for this career, but the reality is that it is not necessary. Within the training for the graphic design studio, they will teach you techniques to develop that talent. Are you really bad at drawing? There is not much to worry about either, the worst that can happen is that you cannot work as an Illustrator, but there are other possibilities for you.

IT’S A VERY SIMPLE JOB, ANYONE COULD DO IT!: Well, here we could start from the assumption that no job is easy. In fact, your current job is likely to have a certain level of difficulty. We must not underestimate this profession! Some people see it as a job where you will spend your days drawing or on the computer. But it is a job with pressures, discipline, creativity and organization.

IT IS A VERY LONELY JOB: Yet another myth to destroy… Depending on the way you decide to work, you will have to deal with bosses, colleagues, suppliers and clients to get to know your project better and achieve the best results. Even if you want to work on your own, you will have to build your own network of contacts to get more projects.

THEY MAKE A LOT OF MONEY JUST FOR DOING DRAWINGS: This will have angered more than one graphic designer. At the beginning, as in any career you want to start, you will need experience. Reason why you cannot charge the prices of an expert professional if you are not one, because they will not hire you. First you must concentrate on achieving a good job, and then you will quote what you think is convenient.

Importance of the graphic designer in visual communication projects

Within a project, all positions are of importance. But we want to highlight in this blog article about WORLD GRAPHIC DESIGN DAY some aspects that make designers special.

Help in the creation and positioning of brands: With just a little information about your project, designers know how to convert the values and personality of your brand into visuals.

It brings unity and originality: Graphic designers are in charge of taking care of the image and style in the visual communication of a company. What is very convenient for your brand, you can read a little more about this topic in our Digital Marketing Blog: Choose the colors that best suit your company.

Optimal management of results: Avoiding surprises and setbacks, a graphic designer adequately manages technical, human and economic materials for each project.

Notoriety: They turn out to be one of the most important channels of communication between the company and its public, managing to capture the attention of consumers.

As you will see, the career as a Graphic Designer has many applications in today’s digital world in which we live. And if you have a business, you should not hesitate to hire an expert so that he can carry out your brand project and achieve the best results in all your business objectives.

The International Day of Graphic Design or Communication Design is celebrated in many countries where exhibitions and events are organized and attended by professionals in the Graphic Design area to exchange material and experiences about this fascinating profession with their colleagues. Likewise, there is an opportunity for attendees and guests to participate in different activities.

Every April 27th, the WORLD GRAPHIC DESIGN DAY is celebrated and we are encouraged to celebrate it by highlighting the leading role of these professionals in the world; and challenging them to put all their knowledge and skills into play to help transform our planet into a more peaceful, open and habitable place for all. KEEP IN THAT WAY!.

Go ahead and share this blog article to a Graphic Designer to greet him on his day and encourage others to choose this profession for life.

We look forward to seeing you in the next article on the Xavier Sánchez Blog!

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Gerard Heperd

Gerard Heperd