Trends in Social Networks

Many rules have changed in these times, and adding the change in the algorithms of the most popular platforms, it is very important to keep up with the Trends in Social Networks. Read and use this guide to learn about Social Media Trends. Manage as Community Manager.

After the revolution caused by the Covid-19 health crisis, the way in which we use and sell through Social Networks has been revolutionized. From our own experience, we know that the Digital Marketing service is the first “cut” that is carried out with a business in a difficult situation. Although it is not ideal! Since the main objective of your business is and will be to sell, and without good management in Social Networks it will be more difficult to achieve these objectives.

If you are thinking of abandoning Social Media Marketing strategies, you should know that 62% of the total population uses the Internet and social platforms. Do you really think it’s a good idea to quit now?

Managing your business networks may seem complicated, but with good organization, planning and good Copywriting it will be possible to achieve good results. And if what you want is to achieve THE BEST RESULTS, we always recommend leaving it to professionals like Xavier Sánchez. Contact us to schedule a FREE ADVICE on the best way to digitize your business!

The trends for 2021 will be marked by COVID-19 and what follows: the increase in digital misinformation, memes as a vehicle for information, the continuation of conversational marketing, a return to the use of proven marketing tactics in uncertain times and changing… We must bear in mind that digital marketing is constantly changing, so you have to be up to date and prepared for all the news or trends that may arise.

What are the trends in Social Networks this year?

In this last year, we have experienced a change in the ways of shopping online. Many companies and businesses have been launched by a business method in which Social Networks play a very important role. And that is why if you have a business or want to start one, you must know the trends to take advantage of the different aspects of digital platforms.


Users of Social Networks have become accustomed to transmitting their day to day. And thanks to the use of high-quality telephones and digital devices, short videos have been made to transmit on different platforms.

The rise of Influencer Marketing has also influenced our purchasing decisions, as content directly tied to the “sale” of products is not consumed, but is disguised as daily content shared by users with a certain number of followers that could help the market. growth of your brand

Formats that until a few years ago might have seemed strange to us, such as 4:5 or 9:16, are now very common and recommended by social networks such as Facebook or Instagram for advertising actions. And beyond these recommendations, the vertical format is essential when publishing stories, reels or on TikTok.

Another trending aspect in terms of video material for Social Networks is Live-Streaming. Live broadcasts are exploiting the possibilities of videos linked to e-commerce. The brands will replicate online the networking that was previously carried out in person, to provide content of high educational value to a more aware audience.

The tools linked to these trends are found in the Reels of Instagram and Stitch of TikTok.

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Gerard Heperd

Gerard Heperd