Tools to combine colors for your brand

Very good!. Now that we know a little about color theory, it’s time to choose the tool that will help us combine colors. The good thing is that this show is based on the same color theory that we just saw.

From the tool that we will recommend from Xavier Sánchez, you will be able to select a hue, and then choose between complementary, monochromatic, analogous, triad, or tetrad combinations, and the tool will take care of combining colors for you! Just decide what color you want to work on. Or be inspired by color palettes other users have created.

Formerly called Adobe Kuler, this fantastic free tool is our top pick. You start by choosing a color, and then a color scheme. In this case, we choose complementary colors. The software then auto-generates a 5-color palette, which you can share, save, or export.

It has a web tool, but if you use the desktop version, you can export the palette to Illustrator or Photoshop to work directly with your chosen colors.

Color rendering models:

One aspect that you must take into account before starting to work with the colors is the way they can be displayed depending on what you use them for.

There are various models for creating and reproducing colors, however RGB and CMYK are the most widely used in the design and visual arts industry. Let’s see it now…

RGB (Red, Green, Blue)

Explain the formation of color from the addition of colors in a light medium. Used to represent color on digital devices such as phones, computers, and TV screens, it is the preferred model in web design, where colors are declared using alphanumeric codes that represent RGB values. Thus, for example, the code #000000, which would mean Red = 0, Green = 0 and Blue = 0, is digitally interpreted as the total absence of light or the color black.

CMYK (Cyan, Magenta, Yellow, Black)

An acronym that you have most likely heard of. It is the preferred color model for analog applications, since it is explained through the subtraction of light from the mixture of pigments. It helps to standardize ink mixtures in color reproduction processes such as the offset printing system, frequently used in magazines, newspapers and print advertising, and based on color separation.

Now that you know everything you need to start choosing the colors for your brand, all that remains is to get down to work.


As we have seen, choosing the colors for your brand should represent an important part of your Digital Marketing strategy, since using the ideal colors and combinations will increase your sales and create a better brand identity.

Do you think you need help from professionals to create and start working on the colors of your brand? At Xavier Sánchez we have a team of design professionals who will be aware of the trends and colors that best represent what you want to sell.

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Gerard Heperd

Gerard Heperd