Through Tiktok Ads you can configure ads for your page: thanks to the commitment of the application and the amount of advertising is not yet high, this is a good time to promote your company, during its growth boom.
But advertising on TikTok is not essential when it comes to growing up, especially if you are a beginner.
In the event that you still want to bet on generating paid traffic, we give you some examples of TikTok ad formats.
TopView videos:
These ads grab the full attention of the full screen user. They last 60 seconds, are displayed without distractions, and can use sounds that will play automatically.
In-Feed Ads:
They are displayed in the FyP (For you Page) section, also known as ”for you” on Instagram. They can be up to 60 seconds long and people will be able to interact with your ad by liking, commenting, using the music you chose, or following you.
Brand Take Over:
It appears when the user enters the application and is limited to one per day. Display a 3-6 second full screen video or dynamic content. On TikTok For Business Facebook you can see a simple example. This ad is the most expensive since the user views it no matter what.
Hashtag challenge ads.
In them, the brand creates a hashtag with a challenge for users, in which they will participate (if they are interested) by sharing their own content. These types of ads take the essence of TikTok to another level.
Branded Lenses or branded effects.
Another interesting function offered by TikTok (like Instagram and Snapchat) is that companies or content creators can develop their own filters. Promoting these details can make you a viral brand and reach new audiences.
