With a new year beginning, the opportunities to focus on new projects and the growth we want for our future also begin; As we said before, well-managed social networks guarantee this progress and one of the main platforms that the internet has given us to expand to new audiences is Instagram. So today we bring you all the news and trends that will reach the famous social network so that you can implement it in your Marketing strategy in the most precise way.
As an introduction we will tell you that it will focus on four main focuses; videos, creators, shopping and messaging. And you will ask yourself, and the photos? Where is the reason this network was created in the first place? Well, we tell you that according to HootSuite, a platform that focuses on managing social networks of all kinds, the video format generates more than 38% of impact and views than photography.
Videos on Instagram: The new king of content
As we said, this year Instagram will become a platform that will primarily value video creation and will focus on content creators who base their strategies on them. When we talk about videos, we are not only referring to the famous Reels or IGTV, which we will talk about later, but also a new great protagonist; the updated version of the stories.
Instagram stories were created years ago and from the first moment they became a rage for both commercial and personal accounts, evolving and adapting to all the updates around them, in its new version there are several news that we are eager to tell you about, so without more bluntly we will bring you up to date on everything new:
Stories of up to 60 seconds and other new features:
We believe that what has taken center stage in this update is the new duration that these videos can have, now it will be possible to reach the minute, which makes everything more practical and simple, taking into account that only one of them would be equivalent to what they would previously be. 4. Although there is still no official date for the arrival of this novelty, it will most likely be in the first months of this year, taking into account the great support it has received from the business community of this social network.
But this is not the only new thing that they bring us, we are also going to have the possibility of sharing music without the need to share a graphic element with it, and the option to add a link sticker in the stories of any account (no longer only those with more than 10,000 followers) which means the elimination of the famous “swipe up”.
The closing of IGTV and the new videos of up to 60 minutes:
The arrival of the already known IGTV was a revolution for the platform; We went from only being able to see 15-second stories or minute-long videos in the main feed, to having the ability to upload longer videos to our account. So what’s new? Well, now it will stop being called IGTV to become known as Instagram TV and all accounts will also be allowed to upload these videos of a maximum duration of one hour, when before this possibility was specifically for large or verified accounts, and those with fewer of followers were allowed a shorter duration. In addition, these videos will be seen in the main feed, removing the barrier that previously existed where the only way to view these posts was by looking for the specific user who posted it, which in many cases ended up decreasing views and therefore interactions. .