Know your audience The more you know about the composition, tastes, preferences and habits of your readers, the better chance you have of capturing their attention. An investigation about the target audience will allow us to take better advantage of our resources, targeting readers interested in our content. In this way, you will also rule […]

NONE! Planning your content will always be a good idea and will help you work in a more professional way. Keep reading and we will show you the steps to follow to create an efficient publication calendar, and the tools that Xavier Sánchez uses. Defining your marketing strategy, which channels should I use to better […]

You can give a personal touch to everything you do with: Include personalized messages in shipments: Today we can expect a lot from “big companies” but it will not be a personalized note. If you are just starting out in your business, this will allow you to get much closer to your customers. You can […]

(CTA) Now that we know the concept of what we should do with CTAs, we can see the different formats in which you can place them on your web page or RRSS. BUTTONS Usually used on the home page of websites or online stores. One of its main characteristics, in addition to performing an action, […]

You already know the most important aspects so that you can work and improve the shopping experience of your customers, now we only have to create the guide so that you can improve the shopping experience with your customers. Establish the objective of your investigation Before launching with your shopping experience plan, it is important […]

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