We have 3 pre-designed plans that adapt to a large part of the profiles, always adaptable to the needs of your business: initial plan Management of 1 social network with its respective Social Media Plan. Creation of the feed. 2 weekly posts. 2 weekly stories. Entrepreneurial plan Management of two social networks with their respective […]

Hello! We welcome you back to our blog, to discuss a topic that is surely of interest to anyone who is managing a business or venture: Why should I hire faltronsoft to help me manage the web sector of my business? How do we grow your business online? Next, we present in detail the areas […]

The term Inbound Marketing literally translates as “Internal Market” but we can also refer to it as “Attraction Marketing”; It is a strategy or technique to reach future customers through other channels such as blogs, social networks, search channels, etc. without being invasive. In recent years, it has started to gain more popularity due to […]

At the beginning of a headline, in the imperative or infinitive. Before a call to action (in the sentence before the sale button). Heading a list of benefits with bullet points. Within a question with point of pain. Within the sale button itself. Find in this article by Rosa Morel practical examples of action verbs. […]

As we have mentioned in the previous point, from the LinkedIn platform you can invest in ads that will increase the visibility of your business, and thus you will achieve your Marketing objectives. It differs from other platforms when it comes to making ads, since you can perform a good segmentation and ensure that your […]

To attract the attention of potential clients and allow your followers to find you easily, you must have a tidy, well-organized profile and an attractive strategy. Profile Image: According to Linkedin guidelines, the optimal size is 300 x 300 px. Personal cover image: 1128 x 191 px. Company logo: 300 x 300 px. Cover image […]

Something that we could not ignore is the analysis of the statistics, and although you may think that it does not affect the sale of the product itself, it DOES. It’s impossible to know your strengths and limitations if you don’t know basic things like how many visits you get per month. But before reading […]

You should be careful with duplicate content on the web. If you sell products with common characteristics, it will be very tempting to copy and paste the descriptions. Online stores often have this problem, and it is one of the biggest reasons why you could be penalized by Google. Keep in mind that you cannot […]

Almost all social platforms have an algorithm that benefits or harms depending on whether you publish more or less content. From Xavier Sánchez we recommend that you investigate the changes of each one and read our blog article on Social network management for companies. In it we explain the ideal number of publications, current for […]

New and future generations demand and need socially conscious brands with topics of interest. Brands need to get out of their “perfect world” comfort zone and show concern or appreciation for the issues that affect our lives. Examples of them would be: equality, inclusion, healthy eating, climate change, mental health and many more. Brands that […]

Many rules have changed in these times, and adding the change in the algorithms of the most popular platforms, it is very important to keep up with the Trends in Social Networks. Read and use this guide to learn about Social Media Trends. Manage as Community Manager. After the revolution caused by the Covid-19 health […]

What does it mean to have “good practices” on LinkedIn? Well, in a few words we could say that having good practices for the social network is based on publishing the type of content for which the tool has been created. For example, it is not the same content that is published on Facebook as […]

Have you heard of LinkedIn? Founded in 2002 and with more than 150 million active users, it becomes a perfect tool for you to manage your company professionally. Linkedin is one of the most important and most projection professional social networks that exist today. It is a social community, in which businesses, companies and individuals […]

Once your content is ready to be published, all that remains is to publish it on the agreed dates and times, or use an application that allows us to schedule our publications in advance to forget about this task and rest assured that the calendar at the bottom of the page will be respected. the […]

To sell products or services on the Marketplace you will need to have a personal profile on the platform. Don’t you have a personal profile? You can create one from the Facebook website, for free. When you log in, you must look for the Marketplace option on the left menu Once inside, you will find […]

Influencers and micro-influencers With the explosion of social networks, a group of people has emerged who can take your brand to new horizons: influencers. We teach you how to choose the right one for your business. An influencer is a person who stands out on social networks, such as Instagram or Facebook, and through these […]

You can give a personal touch to everything you do with: Include personalized messages in shipments: Today we can expect a lot from “big companies” but it will not be a personalized note. If you are just starting out in your business, this will allow you to get much closer to your customers. You can […]

Well, the moment of truth has arrived, now we will teach you the best tactics to get customers and retain them with your brand. Pay attention to each of them, since all of them together will achieve the best results. Communicate as if you were human One of the main consumer complaints regarding customer service, […]

In addition to the previous functions that allow you to complete important information about your business and keep in touch with your clients, the platform is integrated with Gmail and Google Ads, so we can take advantage of the following benefits: Create Ad: If you have the budget to carry out advertising campaigns, announcing your […]

  A blog post, written the right way and targeted to a specific audience, can be a great way to improve your organic search engine rankings. Each blog article can be ranked individually for different key phrases related to your business, making you appear in more searches and reach more users and potential customers. It […]

Boost your digital marketing strategy by appearing in online searches and attract new customers to your website. Hello everyone, WELCOME to Xavier Sánchez’s blog. In this space we will transmit our knowledge so that, together with studies and experience, your digital businesses achieve the success they so desire. Today we venture into one of the […]

Like the previous one, they are ways of attracting customers but investing money in different strategies. For example, advertising in videos, search engines, social networks (Twitter, Facebook, Linkedin, etc.) or in the ads of another web page, search for sponsors who wish to promote or publish about your product on their blog, social network or […]

Welcome to the faltronsoft Blog, where today we will delve into how to attract customers who wish to purchase your products or services. We will go through the different channels that we can use this 2021 to establish a relationship with our average customer, up to conversion and after-sales. But first, we will define the […]

(CTA) Now that we know the concept of what we should do with CTAs, we can see the different formats in which you can place them on your web page or RRSS. BUTTONS Usually used on the home page of websites or online stores. One of its main characteristics, in addition to performing an action, […]

For those of you who already know some aspects of Marketing, surely you have already heard of the so popular CTA (or Call To Action). And for those who don’t know them yet, we will teach you what they are and how to use CTAs to sell more. Since it is such an important tool […]

A section created especially for you to discover new content on your topics of interest. Upon entering the Explore section, you will find a grid that includes photo or video recommendations especially for you. It usually differs a lot from the feed and the stories that, as we have seen in the previous case, are […]

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