Research and surveys show that this application does not stop growing with the passage of time. The comparison of the number of users and money generated between its beginning and today is impressive. TikTok has more than 1.1 billion participants in all parts of the world, with a peak in India and the United States, […]

When thinking of brands or companies recognized throughout the world, we often ask ourselves, how did they get there? What ensured or helped their success? and more importantly, how can I have the same success and prestige? Well, from now on we tell you that it is not easy, much less something that we can […]

To attract the attention of potential clients and allow your followers to find you easily, you must have a tidy, well-organized profile and an attractive strategy. Profile Image: According to Linkedin guidelines, the optimal size is 300 x 300 px. Personal cover image: 1128 x 191 px. Company logo: 300 x 300 px. Cover image […]

Something that we could not ignore is the analysis of the statistics, and although you may think that it does not affect the sale of the product itself, it DOES. It’s impossible to know your strengths and limitations if you don’t know basic things like how many visits you get per month. But before reading […]

Almost all social platforms have an algorithm that benefits or harms depending on whether you publish more or less content. From Xavier Sánchez we recommend that you investigate the changes of each one and read our blog article on Social network management for companies. In it we explain the ideal number of publications, current for […]

New and future generations demand and need socially conscious brands with topics of interest. Brands need to get out of their “perfect world” comfort zone and show concern or appreciation for the issues that affect our lives. Examples of them would be: equality, inclusion, healthy eating, climate change, mental health and many more. Brands that […]

What does it mean to have “good practices” on LinkedIn? Well, in a few words we could say that having good practices for the social network is based on publishing the type of content for which the tool has been created. For example, it is not the same content that is published on Facebook as […]

Have you heard of LinkedIn? Founded in 2002 and with more than 150 million active users, it becomes a perfect tool for you to manage your company professionally. Linkedin is one of the most important and most projection professional social networks that exist today. It is a social community, in which businesses, companies and individuals […]

Based on all the points seen so far in the article, we should already know and understand the demographics of our target audience, and in this way we can choose which digital communication channels we will use to reach them. The most used are Instagram, Facebook, YouTube, Twitter, LinkedIn, Pinterest and TikTok, which fulfill different […]

NONE! Planning your content will always be a good idea and will help you work in a more professional way. Keep reading and we will show you the steps to follow to create an efficient publication calendar, and the tools that Xavier Sánchez uses. Defining your marketing strategy, which channels should I use to better […]

It refers to all those ways to get clients or future clients without the need to spend money on them. One of the most common and effective ways is through social networks, the key to their business is the consistency between posting and posting and the way we interact with others. Studies have verified that […]

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