Since market segmentation is a complex process and requires testing, it is normal that we can often make mistakes. These are some of the mistakes that we should try to avoid as much as possible: Segment too much. Segment without strategy. Do not adapt new segments. Focusing too much on demographic aspects. Create too many […]

The market segmentation strategy seeks that businesses know the characteristics of customers well when consuming a certain product or service. So this allows them to offer them what they really need. It seeks to get companies to focus on a few target markets instead of trying to sell to everyone. Thus achieving a competitive advantage […]

Do you have a business? Do you want to start a new venture? Before starting to plan your Marketing and sales strategies, you should know some aspects that will determine the success of your business or “try to sell to everyone” and die trying. Learn all about MARKET SEGMENTATION FOR YOUR BUSINESS in a new […]

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