What is the Customer Journey? The customer journey is the path that the customer follows from when he has a need until he becomes a satisfied customer. It is an important concept because it helps us understand how we can improve our business and better meet the needs of our customers. Therefore, the customer journey […]

If you do not know what a CRM is, we indicate that it is a customer relationship management software that collects data from customers and potential customers and then makes it visible to internal teams. The resulting holistic view of customers and prospects enables sales teams to create personalized buying journeys. The result is a […]

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