Seo On-page: How to organize our visible content to improve our search engine positioning.

Headers: Divide your content intelligently
The top level headings (h1) should contain the main keyword phrase of your page while the lower level ones (<h2> to <h6>) should be in charge of hierarchizing the content and dealing with other related keywords or synonyms of the main one.

Do not over-optimize, if using keywords makes the text meaningless or pushes the language too much, Google could penalize you or even worse, your content could seem bad and repetitive to your visitors.

Images: essential on any website
Images are one of the main factors when it comes to attracting the attention of users and ensuring that they do not leave your site, a good SEO image must consider the following aspects:

Be attractive and not contain a lot of text in it
Be light (heavy images slow down the site and this penalizes our positioning)
Have alternative text that describes the image, here we can also use keywords if they have to do with the content of the image. In html the attribute <img alt=’alternative text‘> is used
The name of the file must be related to its content, nothing like ‘image1.jpg’ or ‘asiajfoas.png’

Yoast Seo: The optimization tool par excellence for WordPress users.
If you use WordPress to develop your website, this plugin will allow you to modify all (yes, all) of the parameters mentioned above without the need to touch any HTML code! You just have to install it on your site from the plugins section of the platform, and you will have all these options available to apply them to your articles, pages and the entire website.

Soon we will write an article entirely dedicated to this wonderful plugin! We invite you to subscribe so you don’t miss any new article on our blog

Speed, security and topicality: 3 pillars for organic positioning in search engines

Once the points discussed in the article have been resolved, your content should be fully optimized for search engines and for users to have an incredible experience, but we still need to take care of 3 fundamental elements for our site to rank in the top positions on Google:

site speed
Making your site fast will not only increase the chances of ranking ahead of competitors in search results, but it will make your users’ experience more satisfying and prevent them from leaving the site due to delays. An excellent tool to measure the speed of your sites is PageSpeed Insights.

Minimizing the weight of your images, not overloading JavaScript events, avoiding using a lot of animations, and investing in quality hosting are all ways to make your site faster.

site security
Who has not entered a website and received a browser warning that it might contain malicious content? These types of problems not only drive away visitors, they are also penalized by Google by lowering your position in searches.

Using SSL certificates and forcing HTTPS today are fundamental pillars to protect your users’ information, yours, and your reputation.

Actuality: your content should always be valid in the present.
Renewing the texts, metadata and images on a regular basis is a simple and very effective way to inform Google that your site has valuable and updated content, essential to position it in the best search positions. The best tool to generate constantly updated content and gain search positions is to have a blog where new information is posted periodically. It is one of the best tools you can use and we will tell you why!

Using SSL certificates and forcing HTTPS today are fundamental pillars to protect your users’ information, yours, and your reputation.

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Gerard Heperd

Gerard Heperd