hotjar
If we talk about the leading heat map tool, we have to mention Hotjar.
Developed for marketers, product managers and UX designers, this tool has many features that will make your website analysis incredibly professional.
In addition to providing us with heatmaps, it offers a user session recording service, user satisfaction surveys, conversion funnel analytics (funnels) and more features.
It can be easily installed in WordPress through its plugin, although it is also compatible with Magento, Prestashop, HTML websites and Google Tag Manager.
The main drawback of this tool is its high price, but it is the most complete and professional on the market.
Nelio A/B Testing
Nelio A/B Testing is a native tool for WordPress, so its integration with the CMS is optimal.
Designed for A/B testing, the heatmap feature is somewhat complementary, but no less powerful than other tools dedicated exclusively to hotmaps.
This plugin does not offer tracking maps, but clicks and scrolling maps, so it becomes an interesting option adding that it allows us to test up to 500 site views for free.
Aurora Heatmap
The Aurora Heatmap plugin for WordPress allows us to create free heat maps without limitations due to the number of tests or their duration.
In the free version, you only have click maps, so in order to use the scroll or motion map features, you will need to purchase the paid version.
Another disadvantage of Aurora Heatmap is that it does not make requests to an external server, so all the resources it uses are its own, greatly affecting the performance of your website. It is recommended that it be used only in the case of small sites.
Yandex Metrika
This tool has a large number of resources when it comes to analyzing the performance of our site in addition to heat maps: user data, performance reports, user session reproductions and form analytics.
Completely free, easily installable on our site through a script tag, make Yandex Metrica one of the best alternatives to measure and improve user behavior on our website.
Conclusion
Having a heat map, together with other quantitative and qualitative analysis tools for web metrics, will allow us to know the behavior of our users throughout our website. By having this knowledge, we will be able to carry out tests and changes in the functionality of the site that improve our conversion rates, to meet objectives such as sales, getting subscribers or downloads.
Color maps, like all the tools we can use to analyze our sites, are not a miracle tool. A misunderstanding of them, as well as poor data collection, could cause us to make changes to our website that worsen its performance, so it is necessary before using them to instruct yourself in the user experience and user interface so that your data be useful to us.
Another disadvantage is that free tools are usually limited in the number of tests, duration, or usually consume a lot of resources from our server, although researching you will surely find the one that best suits your needs.
As a final conclusion, we recommend everyone who has a website to try this tool (always taking care not to reduce the site’s performance too much so as not to be penalized) since it will provide us with very valuable information to improve our results.
Do you need help to optimize your website and all this has seemed too much or you do not have the necessary time to put it up and running? At Xavier Sánchez we help you improve the performance of your website, CONTACT US!
