Other cool features of Google My Business

Other cool features of Google My Business

In addition to the previous functions that allow you to complete important information about your business and keep in touch with your clients, the platform is integrated with Gmail and Google Ads, so we can take advantage of the following benefits:

Create Ad:

If you have the budget to carry out advertising campaigns, announcing your Google My Business profile is a great idea. Ads will allow you to show your listing first than those of your competitors in searches or on Maps, promote yourself in YouTube videos, display ads and more.

It is very easy to do and you only need to set up a Google Ads account to start your advertising campaigns and expand your reach.

personalized gmail

If you have a web domain and want to create a personalized email (eg: [email protected]). The platform allows you to easily create and manage it from Gmail. A personalized email will give a more professional appearance to your company, and presents several benefits over a traditional email when carrying out E-mail marketing campaigns.
add new business

As indicated by its name, with this option you can add another company profile to your Google account

Increase the visibility of our profile on Google My Business.

There are many companies that will compete against yours to have a place in the top positions in the searches, so you must apply the appropriate techniques to win your place. Generally speaking, Google determines your local ranking on three aspects:

Distance: the proximity of your business to the location of the interested user, or to the area indicated in their search.
Importance: Quality of our business listing, that is, the SEO work that has been applied to the texts, the number of reviews, the frequency of our publications, among others.
Relevance: the coincidence between our file (texts, category, services offered, products in the catalog) and the customer’s search.

Based on this, we give you the following tips to improve your placement on the lists:

Complete all information, and be consistent in your format.

Having a file filled out completely is essential both for our relationship with Google and its algorithm, and with our clients. Your contact information must be exactly the same on your file, on your website, on your social networks and in other directories, both in content and in format.

Local SEO, digital marketing techniques applied to all your texts

Use all the available characters for the description of your company and do an SEO analysis of the keywords for which you want to be recognized and found on the web, to add them to this section. You must do the same with all the content that you publish on the platform, such as news, articles or promotions. You can read much more about SEO in our article.

Choose correctly the categories and services offered

Google My Business allows you to choose several categories to classify your business, research the list of them and choose the ones that best suit your business.

In turn, specifying the services you offer your customers (such as Wi-Fi, parking, ramps and access for people with disabilities) will add valuable information to your profile and to users who require any of these facilities.

You can easily modify these attributes in the ”Information” section of your account.

Get reviews and reply to them

Reviews are essential when it comes to helping customers choose our product or service. It has been proven that most users visit the reviews section and base a large part of their decision on what other Internet users think of our company.

Invite your most loyal customers to leave a positive review on your profile, share a link on your social networks or your website, and always respond kindly, thanking them for their collaboration.

Reviews are essential when it comes to helping customers choose our product or service. It has been proven that most users visit the reviews section and base a large part of their decision on what other Internet users think of our company.

Invite your most loyal customers to leave a positive review on your profile, share a link on your social networks or your website, and always respond kindly, thanking them for their collaboration.
Upload updated content, constantly.

Publish content constantly, using the tools provided by the platform, and include calls to action in all your publications. The photographs, images and products in your catalog must also be up-to-date, of good quality and correctly cataloged in your profile.

News about the Covid-19

This brand new addition to Google My Business allows you to update hours, safety and hygiene measures, alert about closures due to positive cases, and everything related to the pandemic. These notifications have priority when displayed on your profile as they are of great importance, so you should use them seriously and only for coronavirus-related issues.
Advertise your business on Google Ads

If you have the budget, advertising your business on Google Ads will be an excellent way to reach more potential customers. Carrying out advertising campaigns for your profile in My Business will show you above the organic results, attracting more views, more visits, and consequently more customers for your business.

Conclusion

Whether you have a store, a restaurant, a local business, or if you offer a service in a particular area, the features of Google My Business will make you appear professional and increase your local reach.

This powerful tool, free, complete and easy to use, is essential in almost any digital marketing strategy with a local connotation. Show yourself to local users like never before, and increase your sales!

Do you need help with the optimization of your MyBusiness? At Xavier Sánchez we help you in your online marketing strategy, integrating this tool with those necessary for your business to grow and achieve virtual success.

Until next time!

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Gerard Heperd

Gerard Heperd

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