When we start with the project for our company it is necessary to know what we have and what we need to achieve our goals, Digital Marketing offers the following objectives as a method of help:
Attract new customers and increase sales: What every company seeks is to sell what it is offering, but for this a sales plan is necessary to know what people are looking for the most in relation to what your company produces and offers the most; Digital Marketing is responsible for making your publications and products reach more people, this works thanks to the algorithm; If people are looking for something related to what you sell, they will most likely go to your profile and decide what is most convenient for them in terms of price and quality.
Customer loyalty: Another objective of digital Marketing is to be sure that the customer will return to your page or that you will obtain new buyers. This is why the need for everyone who clicks on your advertising to have a pleasant experience, offering a good campaign and customer experience (through discounts for the number of items purchased or downloaded, free shipping for being close to the main office, visually attractive posts, etc).
Increase popularity: Another common goal that Digital Marketing helps us achieve is to increase the popularity of our brand or company through a strategy that focuses all attention on image development and advertising in order to attract new audiences.
How to create a sales strategy? Investing the time and energy to attract buyers can result in the success and success of your company, then we are going to teach you how to create a strategy that allows you to achieve it:
Identify your objectives and tools to achieve them: It is important that from the first moment you decide to start your business you have clear objectives for it and that you also know how to measure it and that it is within your reach (this is achieved with marketing tools of which I will speak to you later).
Get buyers personas: A buyer persona represents our “ideal customer”, but they do not appear by magic, rather it is up to us to get that customer who, through research and surveys of the public we want to attract, fits perfectly with what we are looking for. what we are trying to sell
Plan and compare what is obtained: It is important to be aware of our journey as entrepreneurs, observing our achievements in the past and relating them to what we want for our future is a key point to know where we should focus our attention and time.
Plan paid media: Similar to what we explained above, you should analyze your paid media on your platforms to evaluate which generates income and which is not giving the desired results to stay with the most convenient.
Activate and unify all the measures: After investigating and organizing everything that you consider most convenient for your company, it is time to unify everything and thus carry out your strategy. You must establish a series of steps to achieve these objectives and what we most recommend is that it be during certain periods, for example: one month you can focus on creating and activating different accounts on social networks, in the following month promote it both for free and pay (which we will also talk about and explain later) and thus continue with each month while implementing the advice we gave you
The basis for the success of a business are its clients, that is clear, those people who just by clicking on our website give us the possibility of expanding our reach; but for this to happen we must plan a strategy that makes them take that first step as we explained before. It is important to know your client, to know what they are looking for, how they want to be received, from where the biggest sales are, to gain their confidence that your product is the best offer in relation to price and quality.
Let’s start by explaining what customer traffic is; It’s simple, the one that brings more visits to your website and once they become a frequent buyer, turn them into a long-term customer.
Today there are many ways to enlarge the audience that we need to achieve our goals beyond the choice of, for example, the colors of our posts or the quality of the photos we upload. Let’s see some ideas of Marketing plans