Measure your UI and UX design regularly:

From faltronsoft we carry out a month-to-month follow-up of the progress and modifications on our website and of our clients.

You can start with something simple, like a star rating system or a general survey to find out what the user thinks about what they experience on your website. It is a resource used by many powerful sites and one that is easy to apply.

You can also do more advanced monitoring, using tools such as “heat maps” to find out what the visitor is looking at on your site.

Don’t you know what a heat map or heatmap is and what it is for? Then you should read our blog article dedicated to them.

Of course, you will also have to change your approach when using Google Analytics, to stop paying attention to the so-called “vain metrics” such as the number of visits and focus on more relevant data. One thing you shouldn’t forget is targeting actionable data, like bounce rate.

Do you want to know if your profile fits that of a User Experience or User Interface designer? Continue reading and you will see which profile best suits you.

UX designer profile:

To start developing a career as a User Experience designer, you must be interested in digging deeper and understanding problems at the root, and curious to find out why and how to solve them. These constitute some of the key characteristics of the student who wishes to train in UX.

That is, UX refers to what, when, where, why and how a person uses an object, product, or accesses a service. So it can be said that the UX Designer is in charge of everything that affects the interaction or dialogue of a person with a system.

In these times, companies are aware of the importance of placing the customer at the center of their strategy and therefore need to have User Experience professionals capable of aligning business objectives with the needs of their customers. It is a multidisciplinary profession of great relevance for organizations at a strategic level.

To specialize in the subject it is not essential to know about programming or design, but it is recommended. If you have experience in navigation it is better, it will be easier for you to understand everything. Programming and design is not necessary to know. It’s better, but if you don’t have it you can still get the title.

People who want to get into UX also need to have “a calm mind and an open mind to user research. Having good communication skills is also essential.

A user experience designer is characterized by having great empathy, as well as the ability to assimilate that the design work is done for third parties. In addition, a UX professional must be an expert in analyzing and synthesizing information structures to obtain the best results.

It will be important to study and acquire skills related to the knowledge of these, their context and their needs, such as research methods, information analysis, communication, psychology…

Since it is an emerging profession, people currently working in this field come from studies such as graphic design, psychology or computer science. In reality, the options for formally learning User Experience are quite recent, and many of today’s UX industry professionals have acquired such knowledge in practice.

Now, within the UX area there are different professional profiles, although we could distinguish three main categories: User Research (user research), Interaction Design (that is, the design of interactive digital products) and Design team management/ development.

Although we don’t realize it, we are surrounded by user experiences on a daily basis, both in the “real” world and in the digital one. It is very rare that a product has not been designed based on a reflection on our behavior with a service, on the way in which we search for information and on our perception.

UI Designer Profile:

Their role is crucial in the user experience and the conversion to purchase, since the UI Designer is responsible for creating the interface of a digital product. The UI Designer is the person who works on the differentiation of information. That is, in that it can be easily distinguished and visualized.

A good User Interface Designer must have teamwork or collaborative skills, since UI Design involves the cooperation of UX Designers and, later, Front End experts.

They have a graphic designer knowledge base, as they are in charge of selecting colors, typography or composition, but they break with the aesthetic part more typical of graphic design and have to play with the interaction that the user will have with their creations. The UX designer will be in charge of transferring to the UI designer the keys of the journey that users will have through the web or app. A UI expert will have a basic understanding of languages like HTML and CSS.

You can be a designer if you can create user-centric designs and understand business requirements, voice of the customer, journeys, feedback, and usability findings. Quickly and iteratively creating user flows, wireframes, prototypes, low and high fidelity mockups is important to successfully developing your career as a User Interface designer.

During the development of the project, you must be able to communicate correctly with the product and its engineering.

Listening to the client will be an important issue to carry out a job correctly. It incorporates your suggestions, usage metrics, and new findings and trends in design usability.

When carrying out metric analysis for after the launch of the website to carry out the optimizations that are necessary for the design.

You must know how to use prototyping tools such as Sketch, Invision or similar.

There are more and more experts on this subject and companies are looking for professionals in the sector to be able to have a website in good condition. If you would like to dedicate yourself to this, do not hesitate to start your professional training.

Do you think you have what it takes to work as a UX/UI designer? Then you can’t miss the opportunity to start studying RIGHT NOW!

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Gerard Heperd

Gerard Heperd