Have you heard of LinkedIn? Founded in 2002 and with more than 150 million active users, it becomes a perfect tool for you to manage your company professionally.
Linkedin is one of the most important and most projection professional social networks that exist today.
It is a social community, in which businesses, companies and individuals can search for and offer work for free.
The LinkedIn tool is aimed at creating professional and business relationships.
Therefore, what you will find are companies and professionals looking to find people, network and expand their business by promoting their products and services.
If you want to know more about what is LinkedIn? How to create your company account on LinkedIn? and what you need to know about LinkedIn, come and read our article on Xavier Sánchez’s blog “LinkedIn to increase sales in your physical or online store”.
Advantages of having a business on LinkedIn
Before starting to talk about the advantages of having your business on LinkedIn, you should know that, in order to have good results, you have to choose the Social Networks that your target audience uses.
No matter how much time you dedicate to the tool, if the type of customer that consumes your products is not there, they will not be able to buy from you.
Now that you start using the LinkedIn tool with Marketing strategies, you will gain the following advantages for your business:
You will gain visibility for your personal brand: LinkedIn is a Social Network from which you can complete all the information you want about your company, create infographics, conduct surveys and much more.
Updated information for your community: The information that you decide to update and create will be visible to your company’s followers on the social platform.
Your company will be easier to contact by different means: On LinkedIn you can add links, phone numbers, email and you can decide who sees this information or not.
Perfect for finding workers: Get the professionals your business needs to grow. You can create job vacancies for free and contact applicants.
Be part of the community of your sector: You can join groups that share content that may be of interest to your business. There you will find other professionals with whom you can work and start projects.
One of the most effective ways to increase the visibility of your profile and add added value to it is to share important information for your industry. Posting news relevant to your industry helps people see your LinkedIn profile as a source of interesting data. This in turn favors the loyalty of your followers and increases your visibility, since if your updates are useful, you get more recommendations.
Now that you know what are the advantages you get by learning how to manage your company with LinkedIn. Now we are going to continue talking about the good practices that you must have in the Social Network so that your business grows.
