Do you know the LinkedIn platform? It is recognized worldwide thanks to the fact that it offers the possibility of connecting with professionals from anywhere in the world. It is also popularly known as a platform to get a job, in this new world where everything is digital. But in this article on the Xavier Sánchez Blog we will focus on explaining HOW TO USE LINKEDIN FOR COMPANIES and thus generate leads, look for employees, or even INCREASE SALES of your physical or online store.
LinkedIn for companies allows you to build credibility, create meaningful networks for your business and obtain new clients. This popular Social Network, with +720 million members from all over the world, has tools available for all sizes and types of companies. From small to large and with different types of audiences depending on whether your sales are B2B or B2C.
In this guide we will teach you how to start using Linkedin, the steps to register your company and what are the best strategies to use this platform for your business.
Starting with the basics
To manage a Linkedin account as a company, you must first have a personal profile (for those who have a Facebook page this modality will seem similar). Where to create your Linkedin profile?
https://www.linkedin.com and create a new account (or activate your old account, it will also work).
Once your account is created, you must complete all the information in your profile, this will show the platform that you are a real person, and begin to expand your network by adding friends and colleagues from fields with whom you might be interested in maintaining a business relationship.
After you have your network of contacts, we will begin with the creation of your company in LINKEDIN TO INCREASE SALES IN YOUR PHYSICAL OR ONLINE STORE and that your clients can have a network of contact with your business.
You should know that the page you are about to create will be linked to your personal profile, you will be its administrator from your LinkedIn account. However, nothing will appear on your profile (unless you choose to share it yourself).
Start creating your LinkedIn Page
To create your Page, first log in to LinkedIn and follow these steps:
1º- Click on the icon with little squares that is in the upper right part, next to the “Me” icon that has your profile picture.
2º- When the drop-down opens, you must enter the option “Company Pages +” and select the type of page you want to create according to your business. You will find: Small Business, Medium-Large Business, Product Page, and also Educational Institution.
Choose the option that suits your brand and we proceed to the next step to use LINKEDIN TO INCREASE SALES IN YOUR PHYSICAL OR ONLINE STORE.
3º- At this moment you must begin to show off and show the world what you have to offer. Introduce a short, but attractive motto that is important for the image of your company. It is very important that you complete the location, so that your clients know where you are. Complete with a good quality profile photo and a good description. Continue reading that below we will explain what are the sizes of the images to use LinkedIn correctly.
4º- Once you have completed all these fields, the time has come to click on “Create Page”.