How to create an empathy map

If you want your business / venture / brand to grow, you need to know your customers well, know what they think, want, feel and need. And from this point provide the best experience for buyers.

Imagine entering the mind of your target audience, understanding what they want, and thus offering more appropriate products, services, and support.

It seems unlikely, but in a way, you can perform this analysis yourself using some tools that we will show you in this new article on the faltronsoft Blog.

One of these tools to know the behavior of customers is the empathy map. A widely used resource to design the profile of your ideal clients, based on their feelings.

What is an empathy map?

An empathy map is a technique that allows us to know our users in detail by answering a series of questions.

The key to customer conversion is understanding the purchase process and how our customers think in each phase.

An empathy map is a collaborative graphic conceptualization where the knowledge available to users must be shared and allows empathy with the end user of the product or service you sell.

From the point of view of the User Experience (or UX), creating an empathy map allows not only understanding end customers but also facilitating the understanding of other visitor profiles.

This tool combined with other techniques (which we will talk about in the Mano Digital Blog) is very useful for project decision-making and will allow:

Find the true needs of users, those that they are not even aware of.
Discover weaknesses from previously conducted market research.
Understand what drives user behavior.
The empathy map is a tool that describes the ideal client of a company.

The format is divided into six parts that include questions that visualize the needs of the consumer. The objective is to put yourself in the client’s shoes and it can be designed on a piece of paper or in digital format.

It is basically about completely entering the mind of your client, putting yourself in his place, empathizing and offering the solutions that he really needs through a marketing plan and strategy.
Why use an empathy map?

In case we have not yet convinced you to create your own empathy map in your business, we will give you some more reasons…

Empathy maps can be used in any User Experience project, because they are flexible and adapt to different products or services. In addition, the best time to carry them out is at the beginning of the design process because they allow you to understand the user and prioritize their needs.

The main benefits of developing an empathy map are:

Definition of a user segment: creating empathy maps concentrates all the information collected in a dynamic and collaborative deliverable. In addition, during creation it is possible to detect if there are gaps in information and if further investigation is needed.
Ease of transmission of information between the members of your work team: the sharing and agreement shown in the empathy maps allows you to communicate and consult this information in a simple way. In addition, if they are kept up to date, they can be a true source throughout the development of the project.

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Gerard Heperd

Gerard Heperd