How to choose an influencer?

Influencers and micro-influencers

With the explosion of social networks, a group of people has emerged who can take your brand to new horizons: influencers. We teach you how to choose the right one for your business.

An influencer is a person who stands out on social networks, such as Instagram or Facebook, and through these they manage to create a character accepted and acclaimed by thousands or even millions of followers. These become known for posting content of different types, whether it is about their lifestyle, fashion, exercise, social issues journalist, etc.

Something you should know is that a large percentage of these work with prices that can be high due to their great weight in the lives of other people, but if you think that these can boost the sales of your brand, we invite you to continue reading!

The influencer as a Marketing strategy. How can they help you?

Adding a public figure who has the support of so many people is a great step for your brand and the promotion of your product; In recent years, with the imminent rise of social networks and the impact they have on our lives, thousands of pages, both globally recognized and local, have been launched in search of these Influencers as a Marketing strategy that in most In most cases it ends up working and getting more people to see what you have to offer.

Imagine it like this: you get a paid collaboration with an influencer with more than 40 thousand followers promote, in this example, your brand of kitchen appliances; will upload some stories or even a publication to their Instagram profile and the person who needs a cake pan will enter your account and decide to choose you in their purchase simply because that public figure recommended you.

What are “Microinfluencers”? And why we recommend contacting them

When we talk about a MicroInfluencer we are referring to a network figure that moves a more local amount of people; You don’t have millions of followers or a globally known star, but you have enough reach to get people interested in what you have to say or offer.

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Gerard Heperd

Gerard Heperd