Now that you know what an influencer is and why it is important to add it to your marketing strategy, you have to know that choosing it is not something to be taken lightly and that it requires an analysis to guarantee the benefit of your brand; But don’t worry, we are going to give you some tips to make the choice easier and more effective:
Compatibility with your product: As obvious as it may seem, before looking for that influencer who will recommend your brand, you have to think about what kind of audience you are going to address and if that public figure with whom you would like to collaborate has a similar target to yours; It would be of little use to want a natural food influencer to promote your fried food company or for someone who is dedicated to talking about sports to talk about your account dedicated to fashion. Although you may like both, most of the time they are different audiences and they are not usually related to each other.
Page updates: Another important factor in choosing your promoter is the frequency or time they spend on their social networks; It will not be convenient for you to collaborate with an influencer whose publications are with a period between each one of two months, since it is most likely that their followers are no longer as attentive to their updates or what they have to offer.
Content quality: In relation to the previous point, something to take into account is also the quality of this influencer that you are considering hiring; It is not necessary that they be professional photos that will be uploaded to promote your brand, but a minimum of quality in exchange for the requirements that they will surely have for their work is something necessary. You must take into account, in case you dedicate a post with an explanatory text about your product, misspellings and that the writing is good. Do not forget that visual content is the fastest thing to attract a new audience and that makes it possible for you to expand your reach.
Engagement with your audience: Although the number of followers is an important factor when looking for a promoter for our company, if he or she does not have a connection or a high level of activity with these followers, then you should rethink how convenient it is for this person to recommend your product; the more engagement with your audience, the more interactions they will have with your brand. What use would it be to get the influencer with the most followers to promote you if their relationship with their followers is not a bond of trust? Maybe you can add some to your account but what you should be interested in is attracting those who really want to see and consume what you have to offer.
Influencer Commitment: Professionalism and seriousness, both in these agreements and in any other, is a very necessary characteristic to take into account because you are leaving the reach of your brand in the hands of another person. Although most of the time these public figures are very serious, since their job is to connect with their followers and recommend the best for their daily lives, we recommend that the communication be concise and thus you can confirm that it will not leave you hanging at the last moment. or that the advertising conditions are followed as you have requested.
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