As in the different Social Networks, LinkedIn works with an algorithm according to the type of publication you make. This is the methodology that the tool has to determine if the content is relevant or not, to teach it to the users.
If you want your company to really succeed on LinkedIn, you must understand how its algorithm works, so we have made a brief explanation for each point. Find a pencil and paper!
When you publish a post from your LinkedIn account, the algorithm will start by testing the quality of the content, and will show it to a small number of users. In general, it begins by showing the publication to the network of contacts of your company or profile.
Based on the reactions of this group, the application will qualify the results obtained. Things like are taken into account; the number of reactions, comments and visits to the profile among others. If the post has been well valued, you will have a much better chance of it going viral. This is why it is so important to listen to the audience.
If you create good content and it exceeds LinkedIn’s quality standards, it is the same algorithm that increases views. You will then create new connections, showing your post to hashtag followers and other members who have not seen the post.
Now that your content has been seen by a larger number of users, LinkedIn will once again analyze the reactions. If you rate positive again, that’s when your post goes viral.
Do you think you can do it? Of course, always remember to listen to your audience and keep our faltronsoft tips for Digital Marketing at hand.
Tools you will use to manage your LinkedIn account like a pro:
hoot suite
A platform that if you have not used yet, we recommend you start NOW.
From here you can manage up to 5 Social Network profiles (among them LinkedIn, Facebook, Instagram, Pinterest and more).
It is evident that, when we focus a large part of the efforts of our Social Media Plan on adding content and promoting in a timely manner everything you are looking to sell, whether it is your eCommerce products or services, having tools such as Hootsuite and apps that allow us to automate these tasks, it becomes very necessary.
It is a tool that you can use from your computer or your phone, it allows you to have an active presence in the networks, to be able to sell online 24 hours a day. Update your publications with the time schedule that you choose.
It is very easy to use, so it can be used by experts or those who are just starting out in the world of marketing.
Buffer
A tool that has become very popular in recent times. It is very simple to manage. From there you can manage your profiles on Social Networks such as Twitter, LinkedIn and more.
From this tool you can post comments on the different Social Networks, you can schedule them simultaneously, manage the content’s release time and then analyze what results have been obtained.
Buffer has a mobile and computer version so you can use it. It is a free tool, but like Hootsuite it also has a paid version from which you can perform more functions and access more specific statistics.
rapportive
Do you receive a lot of email but you don’t know who it is from? Thanks to this free Gmail plugin you can identify the user who has contacted. It will show you his profile photo, his data and the different social networks that this user has linked to.
Five Hundred Plus
Organize your contacts in order of priority. It is an app divided into 5 columns, in the first you will find your contacts and in the rest you can divide them according to the order in which you want to contact others.
Once you have divided your contacts into columns you can define how you will contact them.
This can be very helpful for those who have a large customer list and want to keep in touch with all of them.
oktopost
In the same way that in Buffer and in Hootsuite you will be able to manage several profiles of social networks, Oktopost has this functionality. It also includes the option to share up to 50 discussion groups on LinkedIn. If you are one of those who likes to dive into the LinkedIn ecosystem, it has a group search engine, to find the one that you think may be more relevant to achieve your goals. It is also worth mentioning that you have the option of integrating with Google Analytics to do a detailed analysis of your campaigns. You have the option of 30 days to try it, but then you have to pay a subscription.
Our recommendation is that you use the different platforms and from there evaluate if it is easy or difficult to manage.
It is worth remembering that without a clear Online Marketing strategy you will be investing valuable time in something that may not give good results.
The rundown of running your LinkedIn company
Share relevant and timely content.
Grab attention with an image or video.
Keep your copy short. If you write a longer post, use paragraph breaks or bullet points to make it more readable.
Mention key stats, points, and quotes.
Include a clear and concise call to action (CTA).
Name the audience you are trying to reach (ie “calling all art lovers” or “this publication is for all working parents”).
Tag all the people and pages mentioned.
Start by asking a question to drive interactions.
Create LinkedIn polls to get feedback and interactions.
Include two to three relevant hashtags in a natural way.
Write powerful titles for your articles.
Respond to comments in a short time frame to encourage more participation.
Conclusion:
We have reviewed the aspects that you must take into account to manage your professional LinkedIn account as a company, but if you have missed our previous blog article, we recommend that you go read it before starting work. There we explain from scratch how to create a professional profile on LinkedIn, days and times to publish, as well as important information on the social network.
Start working on your profile as soon as possible with the tools that we recommend so you don’t forget any post and instantly respond to comments from your followers. If you create quality content for your visitors and add good CTAs, you will be able to stand out with your business on LinkedIn and the social networks you choose.
We also invite you to visit and follow our faltronsoft LinkedIn account, where we will post articles of interest to your business.
