Welcome to our complete guide to Google My Business, where we will teach you step by step how to use this tool to increase your sales and your online visibility. Come on!
Google My Business, without paying a cent, allows you to easily manage many aspects of your business to show them to people who search for your products or services. This information can be your opening hours, your location or the reviews that your customers have made.
To create a “file” of your business in Google My Business, you only need to have a Gmail account, and a place where you can receive a letter (it can be your home or a post office box) and for free you will be one step away. closer to being found by potential customers.
Benefits that an account in My Business will bring to your company.
Real-time notifications to potential customers.
If you have a complete business profile, and check your account frequently, people will always have the most up-to-date information about the company, something they will value very much! Through this platform you can report changes in schedules, preventive measures that you take against Covid-19, if you will be closed on an unusual day, offers and events.
An updated Google My Business profile is synonymous with professionalism, quality customer service and genuine interest in customer satisfaction. Make the most of it!
Greater visibility on Google = More reach = More sales
The monopoly of web search engines has been very clear for decades, the computer giant is the target of most of today’s SEO and digital marketing techniques. There is a lot of competition to appear in the first positions, but its benefits are millions of users interested in what you have to offer.
An optimized Google My Business profile will surely attract potential customers who search on the platform about your business or related business in your area.
Total integration with your location.
Thousands of people move around your area with a mobile in their pocket, and a large majority of them use Google Maps to find shops, restaurants, workshops, or whatever. The integration of your My Business profile with geolocation is automatic and complete. Would you say no to this? In the post you will discover many more tools.
Simple review system.
Knowing the opinion of your customers is the best way to know how you are doing things, and they will be willing to transmit it on your profile. Anyone with a Google account can rate your attention from 1 to 5 stars, leave a comment, and even upload images. It allows, in turn, to respond on behalf of the company to each opinion, and the response between users. In this aspect, My Business could be considered a social network.
Create your profile in Google My Business step by step.
The first thing you should do is authenticate your business in the tool, something very simple and that only needs a Google account to be done. You can do it from any device
We recommend that before creating a new account, you verify that it does not already exist on the platform. If this is the case, you can claim the management of it and optimize the existing account, it is not recommended that there are several profiles for a company.
If this is your first time using Google My Business and your business is not registered, follow these simple steps.
Steps to create the account from 0
Sign in to Google My Business.
Press ”Access” or ”Manage now” and choose the account you want to use to publish the business.
Search if your company already exists on the platform, or add it.
Enter the company name.
In this step you must indicate the public name of your business on the platform and on Google Maps, so try to use your business name.
Choose the category that best suits your business.
Be specific in this section, and add more if you offer several products or services. Using categories you don’t fit in will harm your profile. Don’t do it!
Choose if you want to show a public location, such as a store or office
If you choose yes, you will follow these steps to the letter. If you choose no, it will be almost the same steps in a different order, and some will be skipped.
We move forward to complete the essential information of our profile.
Use a real address, otherwise you won’t be able to verify your account.
If you choose yes, you will be shown an additional step for you to specify the area in which you work.
With this information complete, we can move on to account verification.
Fill in the recipient’s name and move on.
From this point, the platform will offer you to start completing the essential data of your business. You can do it right away or skip it to complete it later. In this guide, we will show you step by step how to complete your profile 100% later.