Define the objective of your Call to Action:

So far we have already been able to define what the CTA is, what types exist and what formats there are. Now we will have to define the objective to use this tool in our Digital Marketing plans.

We have to ask ourselves a question: What do you want the user to do? And to answer this, we set out the different actions your visitor could take.

Generate traffic: Within your perfect Content Marketing strategy you will find the use of internal links, such as reading the Blog or visiting another section of the site where we place an offer or want to generate traffic for some reason.
Newsletter Subscriptions: A very useful way to get leads (or contacts) that are interested in your brand or your content. Periodically sending relevant information to them will be of great value to your brand.
Free content downloads: Attention!. One of the most powerful tools to keep a lead and qualify it in the sales funnel is the offer of free content. For example: Ebooks, guides or infographics.
Lead to a Landing Page: This is the moment when you cast your digital bait. It is a moment in which a visitor accesses a link to enter that page that allows them to perform an action.
Watch a video: In these times it is very qualitative to use and create videos to attract customers. In addition, the video works to consolidate learning, launch a product or demonstrate a service.
Participate in an event: Always speaking in virtual terms, in this time of pandemics and few social gatherings. A method on the rise, webinar, a kind of videoconference that reinforces your authority in a certain matter.
Answer a survey: It is very important that you can know your audience, their habits and interests. Take and participate in surveys to gain popularity.

Where can you use your CTAs?

In addition to including your CTAs on your landing pages, there are a number of alternative placements that can also help you improve your results.

Newsletters: A good email marketing strategy is essential for your business, so you must pay it the attention it deserves. Using calls to action will help make your emails look more professional and help get your subscribers to take the action you want.
Calls to action on the “Thank you” page: If your customers have reached your “Thank you” page, it is because they have already completed an action on your website and you can use it to maximize your results. For example, if a user downloads a 15-day free trial, why not suggest on your “Thank you” page that they also subscribe to your blog?
Home page: Do not waste the visits that come to your home and use a good CTA to encourage your customers to subscribe to your latest course that you have just launched, to take advantage of an offer that you have just launched or to reserve that video game now which is about to go on the market.
Social networks: On your Facebook page you can include different CTAs with predefined texts such as “Book”, “Buy”, “Sign up”… But why not create a cover image that helps these calls to action stand out? After all, all Facebook Pages use the same ones and sometimes they can go unnoticed.

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Gerard Heperd

Gerard Heperd