Now that you have learned how to create your personal or company account and you know where to read the metrics, let’s get to what interests us, how to use LINKEDIN TO INCREASE SALES IN YOUR PHYSICAL OR ONLINE STORE from Xavier Sánchez’s Blog.
Before we begin, we must be clear about some questions: What objectives can your company achieve on LinkedIn? Will you be using LinkedIn for company recruiting, social selling, connecting with customers, or all of the above? Should you include ads in your LinkedIn marketing budget?
An important aspect if you are just starting out, carry out an audit of your competitors on LinkedIn. See how to use the platform, learn what works, and how you can differentiate your page to achieve all your goals.
After you have some ideas in your head, it is time to get down to work. Design a content calendar for LinkedIn. Plan posts ahead of time so you can source images, write thought leadership articles, and prepare content accordingly. This also allows you to ensure that all of your LinkedIn marketing goals are covered, from webinar promotion to engagement.
Tips for creating LinkedIn content for your company
We will share with you some tips that we work with from our Xavier Sánchez LinkedIn Company account and we confirm that they work as long as we are constant in our work.
Share Posts with Photos and Videos: Posts with photos and videos often perform better on social media. The same goes for LinkedIn. According to LinkedIn, posts with images receive 98% more comments than posts without. The platform also finds that custom collages that include multiple images in one post work well for Pages. Videos get up to five times more engagement on LinkedIn than any other type of content. As a result, it does a better job of grabbing someone’s attention. In addition, the videos hosted on the platform are prioritized by the app’s algorithm.
Optimize Posts for Impact: LinkedIn’s algorithm ranks posts based on signals: personal connections, relevance of interest, and likelihood of engagement in the post or discussion. In other words, it aims to show people content that interests them from the accounts they connect with. Your posts should aim to do the same, in the same way as on other Social Networks.
Publish at the right time: As we have seen above, we must pay attention and identify the most appropriate moments to publish posts from your Company. It is VERY IMPORTANT to post regularly to build an audience on LinkedIn that is interested in our content. LinkedIn estimates that brands that post once a month gain followers six times faster than those that don’t. Businesses that post weekly see double the engagement. Brands that post once a day gain even more traction. Go ahead and create content for your company!
LinkedIn Live: A very popular video format. It is established that live broadcasts are seen 24 times more than pre-recorded videos. Brands have found plenty of reasons to go live, from private chats to interviews to webinars. Some have even hosted virtual events.
Target your right audience: One of the most prominent LinkedIn marketing tools is its organic targeting option for posts. And it is that the platform will show the publications to new audiences who are interested in your content. Learn what they like and share it with them.
If you can do it, INVEST IN ADVERTISING!: If budgets allow, intensify your LinkedIn marketing strategy with LinkedIn ads. Available in a variety of formats, LinkedIn ads allow companies to target and reach members outside of their regular following. The customization options even allow you to address LinkedIn members by name, which really makes all the difference. InMail messages (sponsored by advertising) have an open rate of approximately 52%.
