Welcome to the faltronsoft Blog, where today we will delve into how to attract customers who wish to purchase your products or services. We will go through the different channels that we can use this 2021 to establish a relationship with our average customer, up to conversion and after-sales.
But first, we will define the terms such as digital marketing, buyer persona, leads, sales funnel, and we will tell you the main guidelines to take into account for your promotion strategy. Let’s get started!
what is the digital marketing?
It is the activity that promotes a brand or company through the internet, through audiovisual communication systems. Its objective is to reach both customers and people interested in certain topics through websites, web pages, articles, search engines, etc. In this new and successful way of reaching people, strategies are created to achieve their objectives, for example: the exposure and dissemination of content on social networks that register thousands of new users every day or on blogs that are exclusively dedicated to providing information. and help.
Differences between Digital Marketing and Traditional Marketing.
When we want to start a new project or company, we usually ask ourselves: What is best for me? Well, next we are going to give you some of the characteristics of Digital Marketing so that you can understand a little more about this successful method and its differences with the others:
Specific audience: A big difference between Digital Marketing compared to Traditional Marketing is that the former allows the possibility of finding exactly what we are looking for based on our age, interests, needs, etc. We have everything at our fingertips and with a single search we can quickly find what we need so much, which makes people integrate more and more into the digital world because of the convenience it offers.
Duration: While an advertisement that we see on television or in a magazine lasts a short period of time, what we search for and find on the web (whether through social networks, blogs or web pages) can last up to years and attract each time more and more people whatever you are offering; if the product or information is good and profitable, then the amount increases over time and remains current.
Cost: It is not strange that more than 60% of business development specialists prefer and recommend Digital Marketing over the traditional one, it is much cheaper and accessible both for a company that is just starting out in the market and one that is already is on the rise or on the cusp of success.
Performance Measurement: Digital Marketing gives us the opportunity to constantly change our way of teaching what we offer depending on its success or failure, which makes everything more dynamic and striking. If something we publish does not have the desired impact, it is not a big complication to change it and improve the performance of your page, blog, social network, etc. It also offers us exact data on how many people searched, opened, shared and were interested in what you have to offer
Search interest: Thanks to Digital Marketing, people, based on their previous searches, can find what they were looking for on your website. This facilitates and speeds up the arrival of new clients and increases the number of users that enter your business, thus making your company or brand increasingly recognized.
What is the sales “funnel”?
A sales “funnel” or “funnel” is a method thought and designed with the intention of converting strangers into leads (someone who leaves their data through a web page in exchange for content of interest) and then getting them to be a potential customer. It seeks to build trust in the people who enter your website to convince them that buying from you is safe and thus get them to return when they need something else, but for this to work and be profitable, this “funnel” has to have a front end and back end, in other words, offers that are visible to the naked eye and others that the customer will have access to after continuing to explore our page and search for products related to the main one. For example, imagine that you enter a website that sells kitchen products in search of a nonstick pot, it is not difficult to find and it is likely that you have already seen several before, but with the passage of products you will also find other artifacts that could serve in your kitchen, which have good reviews and whose quality seems very good, so in addition to coming out with the pot from the beginning, you end up taking others because of the confidence they gave you.
But your product does not only depend on whether it is good or bad, although it is an important part, but also on the way you present and offer it:
The utilities.
The benefits.
Guarantees when buying the product.
Payment methods; the easier and more convenient it is, the better.
Point out and highlight the exclusivity and scarcity of the product.
