The Super Bowl is the annual championship game of the National Football League (NFL). It is played between the winners of the American Football Conference (AFC) and the National Football Conference (NFC). The Super Bowl is the most-watched sporting event in the United States and one of the most-watched sporting events in the world. There […]

The Modern Languages Association, or MLA, is a well-known academic citation format. This sort of MLA format bibliography is most frequently utilized in humanities, and liberal arts because of its comprehensive nature and MLA Style citation is believed to be easier than other formats, it has been widely employed in institutions for decades. Scholars and […]

Other Instagram 2023 features: The acclaimed chronological feed, protection of minors and more Instagram “Take a break”: Let’s be honest, many times we don’t calculate the exact amount of time we spend on a social network. We are sure that it has ever happened to you to say “just 5 more minutes” and then those […]

Content creators: Instagram’s strategy to retain them Exclusive Stories: The new monetization system a la ”OnlyFans” or ”Patreon” As we told you, the main objective of Instagram executives this year is to turn the platform into a video network, and for this to be achieved it is necessary to keep these content creators who make […]

The icing on the cake! With what happened due to the Coronavirus pandemic, e-commerce is at the best moment in its history, and businesses that already had online stores have experienced incredible increases in sales, growing in ways that could never have been foreseen. Nowadays, shopping on the internet has become part of the daily […]

Hello! We welcome you back to our blog, to discuss a topic that is surely of interest to anyone who is managing a business or venture: Why should I hire faltronsoft to help me manage the web sector of my business? How do we grow your business online? Next, we present in detail the areas […]

Today in the faltronsoft blog we will bring you a very powerful and practical tool to optimize our websites: web heat maps or “heatmaps”. This tool, in a very visual and easy to understand way, can show us important information about the behavior of our users on our websites. Let’s get started! What is a […]

Welcome back dear readers, this time we bring you an article to successfully manage a TikTok for companies. The platform, which in recent times has taken center stage on the internet, could make your digital marketing strategy drive your business to the success you want. Without further ado, let’s get started! What is TikTok, where […]

The term Inbound Marketing literally translates as “Internal Market” but we can also refer to it as “Attraction Marketing”; It is a strategy or technique to reach future customers through other channels such as blogs, social networks, search channels, etc. without being invasive. In recent years, it has started to gain more popularity due to […]

Answer the public. Present through infographics what people search for on Google and how. It is essential to investigate the needs that our potential clients have, thus responding to them with copywrites. Answer the public allows us to search for a specific topic and delve into its related searches, segmenting according to geographic location and […]

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Beyond the Core Web Vitals that we teach you and explain throughout this article, there are several other viable metrics that do their job well. Although we must say that for the most part these Web Vitals serve as complements to the original ones; to help detect a specific problem and solve it more efficiently […]

Largest Contentful Paint (LPC): It refers to the time for the display of the longest content, it measures the loading performance of your website. To provide a good experience, the LCP must occur within 2.5 seconds of your page starting to load; The best thing for the positioning of web pages is that these times […]

From faltronsoft we carry out a month-to-month follow-up of the progress and modifications on our website and of our clients. You can start with something simple, like a star rating system or a general survey to find out what the user thinks about what they experience on your website. It is a resource used by […]

We define the UI (User Interface) as the user interface, that is, the intention to guide the user through the application during the time he uses it. The moment a user enters your website, he will find specific actions to navigate the page. The user interface design will allow users to be guided and take […]

You should be careful with duplicate content on the web. If you sell products with common characteristics, it will be very tempting to copy and paste the descriptions. Online stores often have this problem, and it is one of the biggest reasons why you could be penalized by Google. Keep in mind that you cannot […]

Because having a website does not guarantee sales, we have dedicated this new article on the Xavier Sánchez Blog attacking a problem that may arise when starting out: INCREASING THE SALES OF YOUR ONLINE STORE. If you have an Online Store and you do not receive too many visits or all the sales that you […]

Here we want to make a clarification: many people who use these methods to increase the reach of their accounts DO NOT KNOW that these practices are not allowed by the platform and that they are illegitimate. Most people do not consider what they are doing wrong, and unfortunately their accounts are affected by the […]

Almost all social platforms have an algorithm that benefits or harms depending on whether you publish more or less content. From Xavier Sánchez we recommend that you investigate the changes of each one and read our blog article on Social network management for companies. In it we explain the ideal number of publications, current for […]

The chromatic wheel is a tool where you can organize the different colors based on their tone or hue. This instrument is summarized in a color circle that helps to identify matching color combinations. On the internet you will find different variants of this instrument. From separations in 3.6 and up to a color wheel […]

What does it mean to have “good practices” on LinkedIn? Well, in a few words we could say that having good practices for the social network is based on publishing the type of content for which the tool has been created. For example, it is not the same content that is published on Facebook as […]

We come to the main point of the article! You have already defined your target audience, researched your competitors, you follow dozens of pages that serve as inspiration, you have subscribed to dozens of newsletters, and you do not stop thinking about ideas that you will put into practice to reach your customers in the […]

Do you often run out of ideas for your social media content? Do you unintentionally repeat similar topics or content? Do you forget to post content on any of the platforms with which you interact with your followers? A social media calendar is the solution your business needs. Hello everyone! Today we bring you a […]

Influencers and micro-influencers With the explosion of social networks, a group of people has emerged who can take your brand to new horizons: influencers. We teach you how to choose the right one for your business. An influencer is a person who stands out on social networks, such as Instagram or Facebook, and through these […]

Since market segmentation is a complex process and requires testing, it is normal that we can often make mistakes. These are some of the mistakes that we should try to avoid as much as possible: Segment too much. Segment without strategy. Do not adapt new segments. Focusing too much on demographic aspects. Create too many […]

If you want your business / venture / brand to grow, you need to know your customers well, know what they think, want, feel and need. And from this point provide the best experience for buyers. Imagine entering the mind of your target audience, understanding what they want, and thus offering more appropriate products, services, […]

Boost your digital marketing strategy by appearing in online searches and attract new customers to your website. Hello everyone, WELCOME to Xavier Sánchez’s blog. In this space we will transmit our knowledge so that, together with studies and experience, your digital businesses achieve the success they so desire. Today we venture into one of the […]

Welcome to the faltronsoft Blog, where today we will delve into how to attract customers who wish to purchase your products or services. We will go through the different channels that we can use this 2021 to establish a relationship with our average customer, up to conversion and after-sales. But first, we will define the […]

(CTA) Now that we know the concept of what we should do with CTAs, we can see the different formats in which you can place them on your web page or RRSS. BUTTONS Usually used on the home page of websites or online stores. One of its main characteristics, in addition to performing an action, […]

For those of you who already know some aspects of Marketing, surely you have already heard of the so popular CTA (or Call To Action). And for those who don’t know them yet, we will teach you what they are and how to use CTAs to sell more. Since it is such an important tool […]

These codes are returned by a server after receiving an HTTPS request (an Internet communication protocol that protects the integrity and privacy of each user’s data between your computer and the open website) and they help us find any kind of problem if there is one. When the page we enter works correctly, no code […]

A section created especially for you to discover new content on your topics of interest. Upon entering the Explore section, you will find a grid that includes photo or video recommendations especially for you. It usually differs a lot from the feed and the stories that, as we have seen in the previous case, are […]

Do you manage the Social Networks of your business but it is difficult for you to get more views? Do not know if you should use other tools to improve your post? In this new article on the Xavier Sánchez Blog we will share all the details that #Instagram has revealed to increase your views […]

Graphic designers are dedicated to creating creative designs to communicate ideas or messages in a unique way, and in a way that is attractive to those who see it. As you will see, the tasks of a designer comprise MUCH MORE than making drawings or “pretty images”, their work is very complex and many skills […]

ActiveCampaign and WordPress are compatible elements and can enhance each other. WordPress is a popular blog or web publishing and content management service that supports working in conjunction with other components. To do this, log in to your WordPress account and proceed to search for ActiveCampaign in the “Plugins” menu. Once there, it is added […]

You already know the most important aspects so that you can work and improve the shopping experience of your customers, now we only have to create the guide so that you can improve the shopping experience with your customers. Establish the objective of your investigation Before launching with your shopping experience plan, it is important […]

If your business is looking for a way to improve its results and gain a competitive advantage, Power BI may be the solution. This powerful data intelligence software allows you to transform your data into useful insights that improve your decision making. In this post, you’ll learn how to use Power BI to analyze your […]

To choose a CRM for your business, first assess your budget, goals, and the features you need in a CRM. Use this data to choose the best CRM type for your business, then the best CRM within that CRM type. Finally, you perform a soft implementation of your chosen CRM to ensure it meets your […]

A CRM offers businesses many benefits that help them increase revenue and customer lifetime values, increase sales, nurture leads, improve customer service and product offerings, reveal data trends and forecasts sales and save time. Reduce time-consuming administrative tasks Automation tools remove repetitive tasks from your marketing, sales, and customer service team members’ to-do lists, allowing […]

There are four main types of CRM. Operational CRMs automate processes, freeing up the team to focus on their expertise. Analytical CRMs collect, store, and analyze data so you can act on trends to improve customer experiences and therefore drive conversions. Collaborative CRMs manage engagement data so team members know how and where to best […]

If you do not know what a CRM is, we indicate that it is a customer relationship management software that collects data from customers and potential customers and then makes it visible to internal teams. The resulting holistic view of customers and prospects enables sales teams to create personalized buying journeys. The result is a […]

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