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Reseller hosting can be a beneficial business for web developers and entrepreneurs who want to host their clients’ websites as part of the services they offer. However, if you want to provide hosting to your clients, you should prioritize offering them top-notch services. Additionally, having a reseller hosting package that allows your business to grow and manage […]
In the dynamic landscape of enterprise IT, businesses are constantly seeking robust and reliable solutions to support their operations. One such cornerstone of contemporary IT infrastructure is the Windows Dedicated Server. This powerful computing platform has evolved over the years, playing a pivotal role in facilitating the growth and efficiency of enterprises. In this comprehensive […]
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With the emergence of websites, applications, and various software tools, online businesses have gotten more and more diverse and in turn, have pushed hosting providers to diversify their services as well. This trend offers scope for growth, improvement, and scaling of online businesses. That said, every business owner has to make a decision about the […]
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The Super Bowl is the annual championship game of the National Football League (NFL). It is played between the winners of the American Football Conference (AFC) and the National Football Conference (NFC). The Super Bowl is the most-watched sporting event in the United States and one of the most-watched sporting events in the world. There […]
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The Modern Languages Association, or MLA, is a well-known academic citation format. This sort of MLA format bibliography is most frequently utilized in humanities, and liberal arts because of its comprehensive nature and MLA Style citation is believed to be easier than other formats, it has been widely employed in institutions for decades. Scholars and […]
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Other Instagram 2023 features: The acclaimed chronological feed, protection of minors and more Instagram “Take a break”: Let’s be honest, many times we don’t calculate the exact amount of time we spend on a social network. We are sure that it has ever happened to you to say “just 5 more minutes” and then those […]
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Content creators: Instagram’s strategy to retain them Exclusive Stories: The new monetization system a la ”OnlyFans” or ”Patreon” As we told you, the main objective of Instagram executives this year is to turn the platform into a video network, and for this to be achieved it is necessary to keep these content creators who make […]
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With a new year beginning, the opportunities to focus on new projects and the growth we want for our future also begin; As we said before, well-managed social networks guarantee this progress and one of the main platforms that the internet has given us to expand to new audiences is Instagram. So today we bring […]
We have 3 pre-designed plans that adapt to a large part of the profiles, always adaptable to the needs of your business: initial plan Management of 1 social network with its respective Social Media Plan. Creation of the feed. 2 weekly posts. 2 weekly stories. Entrepreneurial plan Management of two social networks with their respective […]
When we talk about digital marketing, we refer to the application of marketing strategies carried out by different digital media. All this, apart from selling, is intended to create a corporate identity for your business or venture. As we always clarify, each business is particular and there is no guaranteed success formula for anyone. For […]
The icing on the cake! With what happened due to the Coronavirus pandemic, e-commerce is at the best moment in its history, and businesses that already had online stores have experienced incredible increases in sales, growing in ways that could never have been foreseen. Nowadays, shopping on the internet has become part of the daily […]
Before starting your project, we schedule a meeting so you can tell us everything your business wants to convey, in what way, your tastes and preferences. In this way we will have the basis to generate unique graphic designs that adapt to your needs and are to your liking. How is the working method? Once […]
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Hello! We welcome you back to our blog, to discuss a topic that is surely of interest to anyone who is managing a business or venture: Why should I hire faltronsoft to help me manage the web sector of my business? How do we grow your business online? Next, we present in detail the areas […]
hotjar If we talk about the leading heat map tool, we have to mention Hotjar. Developed for marketers, product managers and UX designers, this tool has many features that will make your website analysis incredibly professional. In addition to providing us with heatmaps, it offers a user session recording service, user satisfaction surveys, conversion funnel […]
In today’s interconnected world, web applications play a pivotal role in bridging the gap between businesses and their global audience. However, to effectively engage with diverse markets, it is essential to speak their language. This is where the process of web application translation comes into play. In this article, we will delve into the intricacies […]
The most common use of heat maps is to increase the conversion rates of business landing pages, or even emails. To identify the causes of a low conversion rate on a landing page, we may use click and motion heat maps, combined with quantitative analytics tools such as Google Analytics, to perform comprehensive analysis and […]
By performing click tracking analysis, that is, identifying what and how many clicks are made on a site (Google Analytics performs this function for example) we obtain quantitative information. Heat maps provide us with QUALITATIVE information, since they provide us with data that forces us to ask ourselves why events occur on our websites or […]
MOVEMENT Maps Mouse pointer tracking simulates attention heat maps or eye tracking (explained below) very efficiently, so they are a very efficient tool when it comes to analyzing which elements of our website or application are attractive or useful for our users. The places on the map where the warmest colors are concentrated will be […]
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Today in the faltronsoft blog we will bring you a very powerful and practical tool to optimize our websites: web heat maps or “heatmaps”. This tool, in a very visual and easy to understand way, can show us important information about the behavior of our users on our websites. Let’s get started! What is a […]
KFC: The fast food chain, with more than half a million followers, opted for more humorous content and likes to recreate or post videos of its customers while they enjoy the products they offer. NBA: The famous basketball league in the United States has more than 12 million followers on its Tik Tok account. In […]
Through Tiktok Ads you can configure ads for your page: thanks to the commitment of the application and the amount of advertising is not yet high, this is a good time to promote your company, during its growth boom. But advertising on TikTok is not essential when it comes to growing up, especially if you […]
What are the kinds of content that tend to have the most visits on TikTok? Funny videos: Comedy is a great component in this application and most of the clips have their personal brand of comedy that seeks to get a laugh or two to attract more audiences. Many of them tend to be quite […]
Research and surveys show that this application does not stop growing with the passage of time. The comparison of the number of users and money generated between its beginning and today is impressive. TikTok has more than 1.1 billion participants in all parts of the world, with a peak in India and the United States, […]
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Welcome back dear readers, this time we bring you an article to successfully manage a TikTok for companies. The platform, which in recent times has taken center stage on the internet, could make your digital marketing strategy drive your business to the success you want. Without further ado, let’s get started! What is TikTok, where […]
When thinking of brands or companies recognized throughout the world, we often ask ourselves, how did they get there? What ensured or helped their success? and more importantly, how can I have the same success and prestige? Well, from now on we tell you that it is not easy, much less something that we can […]
This methodology tries to facilitate and make the experience of users who decide to enter your website or who come across your venture by chance more bearable. Attract: To attract web traffic we must use resources such as PPC or Pay per click (present your products on different platforms or search engines and you will […]
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The term Inbound Marketing literally translates as “Internal Market” but we can also refer to it as “Attraction Marketing”; It is a strategy or technique to reach future customers through other channels such as blogs, social networks, search channels, etc. without being invasive. In recent years, it has started to gain more popularity due to […]
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Answer the public. Present through infographics what people search for on Google and how. It is essential to investigate the needs that our potential clients have, thus responding to them with copywrites. Answer the public allows us to search for a specific topic and delve into its related searches, segmenting according to geographic location and […]
At the beginning of a headline, in the imperative or infinitive. Before a call to action (in the sentence before the sale button). Heading a list of benefits with bullet points. Within a question with point of pain. Within the sale button itself. Find in this article by Rosa Morel practical examples of action verbs. […]
Know your audience The more you know about the composition, tastes, preferences and habits of your readers, the better chance you have of capturing their attention. An investigation about the target audience will allow us to take better advantage of our resources, targeting readers interested in our content. In this way, you will also rule […]
Copywriting is a combination of communication skills and psychology. Despite not needing full knowledge of both branches, it is necessary to consider fundamental concepts that can only be acquired by reading and researching. However, the true cornerstone of good copywriting is practice, putting all that knowledge into a goal and having a channel to spread […]
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Writing is one of the oldest trades, since it arises from the beginning of history, in order to record the events that have occurred to humanity. To this day, it continues to be a fundamental part of communication and even one of the quintessential ways of transmitting messages or exposing something. Although it is not […]
As we have mentioned in the previous point, from the LinkedIn platform you can invest in ads that will increase the visibility of your business, and thus you will achieve your Marketing objectives. It differs from other platforms when it comes to making ads, since you can perform a good segmentation and ensure that your […]
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Now that you have learned how to create your personal or company account and you know where to read the metrics, let’s get to what interests us, how to use LINKEDIN TO INCREASE SALES IN YOUR PHYSICAL OR ONLINE STORE from Xavier Sánchez’s Blog. Before we begin, we must be clear about some questions: What […]
To attract the attention of potential clients and allow your followers to find you easily, you must have a tidy, well-organized profile and an attractive strategy. Profile Image: According to Linkedin guidelines, the optimal size is 300 x 300 px. Personal cover image: 1128 x 191 px. Company logo: 300 x 300 px. Cover image […]
Do you know the LinkedIn platform? It is recognized worldwide thanks to the fact that it offers the possibility of connecting with professionals from anywhere in the world. It is also popularly known as a platform to get a job, in this new world where everything is digital. But in this article on the Xavier […]
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Beyond the Core Web Vitals that we teach you and explain throughout this article, there are several other viable metrics that do their job well. Although we must say that for the most part these Web Vitals serve as complements to the original ones; to help detect a specific problem and solve it more efficiently […]
Google believes that Web Vitals are essential to the development and experience of a web page; For this very reason, they decided to make metrics appear in their most popular tools, and many of them are compatible with Core Web Vitals. Here we show you which ones: Chrome User Experience Report: This collects real and […]
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Largest Contentful Paint (LPC): It refers to the time for the display of the longest content, it measures the loading performance of your website. To provide a good experience, the LCP must occur within 2.5 seconds of your page starting to load; The best thing for the positioning of web pages is that these times […]
Web Vitals was an initiative by Google that provides a guide to indicators that help content creators and web pages to achieve a better experience for viewers when they enter their site. Although it can be difficult to keep up with all the tools and metrics out there today, the goal of Web Vitals is […]
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From faltronsoft we carry out a month-to-month follow-up of the progress and modifications on our website and of our clients. You can start with something simple, like a star rating system or a general survey to find out what the user thinks about what they experience on your website. It is a resource used by […]
Adapt the website to the profile of the ideal or objective user: If you have already done research and segmentation (targeting) and you already have the profile of your objective user and you can apply it to the web. It uses the defined information to adapt colors, images or part of your writing according to […]
And although these two concepts are related, it does not mean that they depend on each other. We will teach you what are the differences between both, UX design and UI design. User Interface is about reason, while User eXperience is about emotion: Although both head in different directions, they must coincide in the search […]
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We define the UI (User Interface) as the user interface, that is, the intention to guide the user through the application during the time he uses it. The moment a user enters your website, he will find specific actions to navigate the page. The user interface design will allow users to be guided and take […]
A few days ago on faltronsoft Social Networks we dedicated a post to design and many of our followers have asked us many questions: What is UX / UI design? What is each one used for? And that is why we have decided to dedicate a complete article on our Blog to clarify all your […]
Something that we could not ignore is the analysis of the statistics, and although you may think that it does not affect the sale of the product itself, it DOES. It’s impossible to know your strengths and limitations if you don’t know basic things like how many visits you get per month. But before reading […]
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You should be careful with duplicate content on the web. If you sell products with common characteristics, it will be very tempting to copy and paste the descriptions. Online stores often have this problem, and it is one of the biggest reasons why you could be penalized by Google. Keep in mind that you cannot […]
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Because having a website does not guarantee sales, we have dedicated this new article on the Xavier Sánchez Blog attacking a problem that may arise when starting out: INCREASING THE SALES OF YOUR ONLINE STORE. If you have an Online Store and you do not receive too many visits or all the sales that you […]
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Here we want to make a clarification: many people who use these methods to increase the reach of their accounts DO NOT KNOW that these practices are not allowed by the platform and that they are illegitimate. Most people do not consider what they are doing wrong, and unfortunately their accounts are affected by the […]
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Have you ever come across advertising offering to buy social media followers while browsing? Do you know people who have paid for likes, followers or reproductions? Buy followers in RRSS. Is it useful or not? Many accounts, from those that have just started to renowned brands, have bought followers in order to increase their numbers […]
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Whether organic or paid, you have many ways to grow your account without falling into the trap of taking the fast lane. By following these tips you will achieve constant growth in your networks, which in the long term will have beneficial results for your digital marketing strategy. In this way you will obtain followers […]
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Almost all social platforms have an algorithm that benefits or harms depending on whether you publish more or less content. From Xavier Sánchez we recommend that you investigate the changes of each one and read our blog article on Social network management for companies. In it we explain the ideal number of publications, current for […]
New and future generations demand and need socially conscious brands with topics of interest. Brands need to get out of their “perfect world” comfort zone and show concern or appreciation for the issues that affect our lives. Examples of them would be: equality, inclusion, healthy eating, climate change, mental health and many more. Brands that […]
Many rules have changed in these times, and adding the change in the algorithms of the most popular platforms, it is very important to keep up with the Trends in Social Networks. Read and use this guide to learn about Social Media Trends. Manage as Community Manager. After the revolution caused by the Covid-19 health […]
Very good!. Now that we know a little about color theory, it’s time to choose the tool that will help us combine colors. The good thing is that this show is based on the same color theory that we just saw. From the tool that we will recommend from Xavier Sánchez, you will be able […]
Very good, now that we have a little clearer idea about the difference between colors we can start to think about creating a color palette especially to work in our business. In this way we will create a corporate identity that will be easily identifiable by your community. Remember that it does not have to […]
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The chromatic wheel is a tool where you can organize the different colors based on their tone or hue. This instrument is summarized in a color circle that helps to identify matching color combinations. On the internet you will find different variants of this instrument. From separations in 3.6 and up to a color wheel […]
If you are thinking of starting a new business, you should think about the colors you want to use both for the logo and for the website or your Social Networks. Before starting to design, you should see this article to learn in detail about the color wheel and its importance in the world of […]
As in the different Social Networks, LinkedIn works with an algorithm according to the type of publication you make. This is the methodology that the tool has to determine if the content is relevant or not, to teach it to the users. If you want your company to really succeed on LinkedIn, you must understand […]
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What does it mean to have “good practices” on LinkedIn? Well, in a few words we could say that having good practices for the social network is based on publishing the type of content for which the tool has been created. For example, it is not the same content that is published on Facebook as […]
Have you heard of LinkedIn? Founded in 2002 and with more than 150 million active users, it becomes a perfect tool for you to manage your company professionally. Linkedin is one of the most important and most projection professional social networks that exist today. It is a social community, in which businesses, companies and individuals […]
Once your content is ready to be published, all that remains is to publish it on the agreed dates and times, or use an application that allows us to schedule our publications in advance to forget about this task and rest assured that the calendar at the bottom of the page will be respected. the […]
Based on all the points seen so far in the article, we should already know and understand the demographics of our target audience, and in this way we can choose which digital communication channels we will use to reach them. The most used are Instagram, Facebook, YouTube, Twitter, LinkedIn, Pinterest and TikTok, which fulfill different […]
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We come to the main point of the article! You have already defined your target audience, researched your competitors, you follow dozens of pages that serve as inspiration, you have subscribed to dozens of newsletters, and you do not stop thinking about ideas that you will put into practice to reach your customers in the […]
NONE! Planning your content will always be a good idea and will help you work in a more professional way. Keep reading and we will show you the steps to follow to create an efficient publication calendar, and the tools that Xavier Sánchez uses. Defining your marketing strategy, which channels should I use to better […]
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Do you often run out of ideas for your social media content? Do you unintentionally repeat similar topics or content? Do you forget to post content on any of the platforms with which you interact with your followers? A social media calendar is the solution your business needs. Hello everyone! Today we bring you a […]
Existen extensiones de Chrome especialmente diseñadas para facilitar el trabajo diario de aquellas personas que se dedican al marketing digital. Dentro de las tareas que se pueden realizar con estas extensiones se encuentran la organización y programación de publicaciones en las redes sociales, el análisis o seguimiento de backlinks o la gestión de contraseñas, entre […]
Alright, now that you know what Google extensions are all about, we’ll see how to install them and then share the most popular and useful ones. To access it, you can click on the following link: Chrome web store , it is on this page where you will find all the Chrome extensions and applications […]
If you want to work your business correctly or you are just starting out in the world of Digital Marketing, we recommend you read this new article with the best 8 Google Chrome extensions for Digital Marketing. Having these extensions will make your job much easier. They will help you manage your online Marketing strategies […]
To sell products or services on the Marketplace you will need to have a personal profile on the platform. Don’t you have a personal profile? You can create one from the Facebook website, for free. When you log in, you must look for the Marketplace option on the left menu Once inside, you will find […]
Post several photos that make your offer clear The Facebook Marketplace tool is aimed at posting photos, especially if you use it from a mobile phone. If you want your products to stand out, you’ll need to post photos that fully grab the attention of potential buyers. Take several photos so you can evaluate them […]
Surely you have heard that there is a virtual store on Facebook to sell and buy products, and we want to share with you all the details about WHAT IS FACEBOOK MARKETPLACE AND HOW TO SELL? Facebook is a very popular platform, currently has 2.74 billion active users. And although its creation was in 2004, […]
Now that you know what an influencer is and why it is important to add it to your marketing strategy, you have to know that choosing it is not something to be taken lightly and that it requires an analysis to guarantee the benefit of your brand; But don’t worry, we are going to give […]
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Influencers and micro-influencers With the explosion of social networks, a group of people has emerged who can take your brand to new horizons: influencers. We teach you how to choose the right one for your business. An influencer is a person who stands out on social networks, such as Instagram or Facebook, and through these […]
You can give a personal touch to everything you do with: Include personalized messages in shipments: Today we can expect a lot from “big companies” but it will not be a personalized note. If you are just starting out in your business, this will allow you to get much closer to your customers. You can […]
Well, the moment of truth has arrived, now we will teach you the best tactics to get customers and retain them with your brand. Pay attention to each of them, since all of them together will achieve the best results. Communicate as if you were human One of the main consumer complaints regarding customer service, […]
We Spaniards are unfaithful to brands, according to a study carried out by Mediapost. The percentage of customers who remain loyal to a single brand no matter what happens is very small. And that is why we will dedicate this #Blog article to recommending THE BEST STRATEGIES TO CAPTUR AND RETAIN CUSTOMERS. Capturing and retaining […]
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Since market segmentation is a complex process and requires testing, it is normal that we can often make mistakes. These are some of the mistakes that we should try to avoid as much as possible: Segment too much. Segment without strategy. Do not adapt new segments. Focusing too much on demographic aspects. Create too many […]
The market segmentation strategy seeks that businesses know the characteristics of customers well when consuming a certain product or service. So this allows them to offer them what they really need. It seeks to get companies to focus on a few target markets instead of trying to sell to everyone. Thus achieving a competitive advantage […]
Do you have a business? Do you want to start a new venture? Before starting to plan your Marketing and sales strategies, you should know some aspects that will determine the success of your business or “try to sell to everyone” and die trying. Learn all about MARKET SEGMENTATION FOR YOUR BUSINESS in a new […]
In addition to the previous functions that allow you to complete important information about your business and keep in touch with your clients, the platform is integrated with Gmail and Google Ads, so we can take advantage of the following benefits: Create Ad: If you have the budget to carry out advertising campaigns, announcing your […]
Once you have completed the creation of your listing in Google My Business, regardless of whether you decided to fill in your main information at the time or not, you will find the following interface: This section is your main page of My Business, in it you will find the essential information of your business, […]
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Welcome to our complete guide to Google My Business, where we will teach you step by step how to use this tool to increase your sales and your online visibility. Come on! Google My Business, without paying a cent, allows you to easily manage many aspects of your business to show them to people who […]
The most widely used Empathy Map model is this, and we will indicate step by step how to know each square: empathy map model Now that you have a visual of how to organize the Empathy Map questions for your business, let’s see what is the best way to answer each of the aspects. As […]
We recommend you save the link of this post to consult this article as many times as you need it while you make your Empathy Map and thus obtain the best results. Next, we list the phases that must be carried out to create an adequate empathy map: Defining the scope and objectives: you must […]
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If you want your business / venture / brand to grow, you need to know your customers well, know what they think, want, feel and need. And from this point provide the best experience for buyers. Imagine entering the mind of your target audience, understanding what they want, and thus offering more appropriate products, services, […]
A blog post, written the right way and targeted to a specific audience, can be a great way to improve your organic search engine rankings. Each blog article can be ranked individually for different key phrases related to your business, making you appear in more searches and reach more users and potential customers. It […]
Headers: Divide your content intelligently The top level headings (h1) should contain the main keyword phrase of your page while the lower level ones (<h2> to <h6>) should be in charge of hierarchizing the content and dealing with other related keywords or synonyms of the main one. Do not over-optimize, if using keywords makes the […]
You’ve finished your keyword research… Good! But for now we only have a handful of phrases ranked by traffic and difficulty. How do I apply them to the pages and articles on my website? Here comes the part where we have to get much more technical, so pay attention! The following points will be useful […]
Keywords and key phrases What are they? Keyphrases are, roughly speaking, the terms that your specific audience will search to find you. Each page and each post on your site should target a specific key phrase, directly related to the content of the same. Let’s give an example: imagine that we have a website that […]
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Boost your digital marketing strategy by appearing in online searches and attract new customers to your website. Hello everyone, WELCOME to Xavier Sánchez’s blog. In this space we will transmit our knowledge so that, together with studies and experience, your digital businesses achieve the success they so desire. Today we venture into one of the […]
To talk about affiliate traffic, we first have to know what is an affiliate? An affiliate is that person who, after using or buying one of our products, recommends it through different means that can be both digital and from their close circle. It is important to say that these affiliates expect remuneration in return […]
Like the previous one, they are ways of attracting customers but investing money in different strategies. For example, advertising in videos, search engines, social networks (Twitter, Facebook, Linkedin, etc.) or in the ads of another web page, search for sponsors who wish to promote or publish about your product on their blog, social network or […]
It refers to all those ways to get clients or future clients without the need to spend money on them. One of the most common and effective ways is through social networks, the key to their business is the consistency between posting and posting and the way we interact with others. Studies have verified that […]
When we start with the project for our company it is necessary to know what we have and what we need to achieve our goals, Digital Marketing offers the following objectives as a method of help: Attract new customers and increase sales: What every company seeks is to sell what it is offering, but for […]
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Welcome to the faltronsoft Blog, where today we will delve into how to attract customers who wish to purchase your products or services. We will go through the different channels that we can use this 2021 to establish a relationship with our average customer, up to conversion and after-sales. But first, we will define the […]
If we manage to make the CTA buttons irresistible, our conversions will improve significantly. From Xavier Sánchez we will offer you some tips to improve the performance of our CTAs. Color: To get the best impact on your CTAs, it is very important to use striking colors that incite action, and different from the rest […]
So far we have already been able to define what the CTA is, what types exist and what formats there are. Now we will have to define the objective to use this tool in our Digital Marketing plans. We have to ask ourselves a question: What do you want the user to do? And to […]
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(CTA) Now that we know the concept of what we should do with CTAs, we can see the different formats in which you can place them on your web page or RRSS. BUTTONS Usually used on the home page of websites or online stores. One of its main characteristics, in addition to performing an action, […]
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For those of you who already know some aspects of Marketing, surely you have already heard of the so popular CTA (or Call To Action). And for those who don’t know them yet, we will teach you what they are and how to use CTAs to sell more. Since it is such an important tool […]
Coupons: Discount vouchers, an additional strategy to encourage customers to buy. The “Coupons” menu will allow you to easily add this option to your online store. Thanks to them, you will be setting the promotion (discount in the shopping cart or on products with or without percentages), choosing the amount of the coupon, the shipping […]
In the WordPress user interface, you can also configure navigation, so that your clients can orient themselves well on the web and quickly find what they are looking for. The WooCommerce Setup Wizard automatically generates a navigation menu with 4 options: Store with its overview of the products and details. Shopping cart with a digital […]
Create your WordPress store in Spain for FREE Next, we explain how to create and manage an electronic store with WordPress and WooCommerce. The first step to create an eCommerce with WordPress and WooCommerce is to install the plugin. In the sidebar of the “administration” section of WordPress you will find the option to add […]
IT’S FREE: Being open source software, it’s a product that you don’t have to pay to use. In addition, it is designed so that everyone can take advantage of it without the need to be computer experts. IT HAS VARIOUS PLUGINS: In WordPress you will find a large number of plugins to improve the management […]
Good technical service: Because a virtual store that operates 24 hours a day, 365 days a year will need constant technical service availability. In the event of a crash or a problem with the server, you may lose sales or new customers, so having a hosting package that ensures technical service in your language is […]
Before choosing the best hosting for your company, we must know what it is, what it is used for and its different types. If you already know what the hosting choice is about, you can skip to the next title, although reviewing information never hurts, right? A hosting is a hosting service for websites, where […]
Below we have created a complete guide for you to create your WordPress store in Spain for FREE to grow your business. We will know the benefits and disadvantages of WordPress to create websites and online stores. We will also review the step by step so that you can create your own site, including […]
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These codes are returned by a server after receiving an HTTPS request (an Internet communication protocol that protects the integrity and privacy of each user’s data between your computer and the open website) and they help us find any kind of problem if there is one. When the page we enter works correctly, no code […]
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A section created especially for you to discover new content on your topics of interest. Upon entering the Explore section, you will find a grid that includes photo or video recommendations especially for you. It usually differs a lot from the feed and the stories that, as we have seen in the previous case, are […]
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There are some things that Instagram is very clear about, and that is that the feed and the stories are spaces where all users use to see content from the closest people or family. So the working of this algorithm can be divided into different parts, let’s see it together. To begin, defining the set […]
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Do you manage the Social Networks of your business but it is difficult for you to get more views? Do not know if you should use other tools to improve your post? In this new article on the Xavier Sánchez Blog we will share all the details that #Instagram has revealed to increase your views […]
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Graphic designers are dedicated to creating creative designs to communicate ideas or messages in a unique way, and in a way that is attractive to those who see it. As you will see, the tasks of a designer comprise MUCH MORE than making drawings or “pretty images”, their work is very complex and many skills […]
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ActiveCampaign and WordPress are compatible elements and can enhance each other. WordPress is a popular blog or web publishing and content management service that supports working in conjunction with other components. To do this, log in to your WordPress account and proceed to search for ActiveCampaign in the “Plugins” menu. Once there, it is added […]
Automation processes are defined as those that allow tasks that require time to be carried out without the need for human resources. This platform automatically executes these details, freeing up the workload to focus on other aspects. With this functionality of ActiveCampaign, the site is tracked automatically along with their respective interactions. In this way, […]
ActiveCampaign Features ActiveCampaign’s functionalities are characterized by improving and promoting the growth of a company’s affiliated brand, service or product. Since its inception, it has been a non-negotiable ally of SMEs in favor of raising the scope. And, within that select group of features, ActiveCampaign is an expert in encouraging a pleasant user experience. By […]
This process emphasizes the promotion of the brand, service or product through the massive dissemination of emails. This type of procedure is applied from a strategic perspective of online marketing. As such, it is possible to send emails to your contacts with announcements, promotions, discounts, invitations or information related to the company. With ActiveCampaign, this […]
When it comes to promoting a brand, a product or the services of a company in question, there are several ways to do it. Among the most renowned, email marketing, marketing automation and CRM modality stand out. These processes are synonymous with achieving positive sales objectives and timely business growth, a premise that ActiveCampaign facilitates. […]
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You already know the most important aspects so that you can work and improve the shopping experience of your customers, now we only have to create the guide so that you can improve the shopping experience with your customers. Establish the objective of your investigation Before launching with your shopping experience plan, it is important […]
When we talk about the shopping experience, we refer to the different steps and emotions that a customer goes through when purchasing the product or service you sell. It is an experience that we live daily when buying and it becomes a very important pillar when it comes to whether or not your customers buy […]
Many of you will wonder what marketing automation is and how it can help you in your professional day-to-day. For this reason, as commercial activities progress and enter the digital universe, the need to develop automated solutions in the different units of the companies is generated, in order to speed up the work of workers, […]
In recent years, all companies have been forced to automate their processes in all their departments, and use technology to capture their potential customers and expand relationships with their real customers. The assessment of prospects or potential customers is a nerve center within marketing departments, and that is why many companies currently rely on Lead […]
What is the Customer Journey? The customer journey is the path that the customer follows from when he has a need until he becomes a satisfied customer. It is an important concept because it helps us understand how we can improve our business and better meet the needs of our customers. Therefore, the customer journey […]
You’ve probably heard a lot about big data in recent years. But what exactly is big data? And, what is more important, how can it help your company to grow? In this article, we’ll explain what big data is and show you how it can be used to improve your marketing efforts, better understand your […]
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If your business is looking for a way to improve its results and gain a competitive advantage, Power BI may be the solution. This powerful data intelligence software allows you to transform your data into useful insights that improve your decision making. In this post, you’ll learn how to use Power BI to analyze your […]
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To choose a CRM for your business, first assess your budget, goals, and the features you need in a CRM. Use this data to choose the best CRM type for your business, then the best CRM within that CRM type. Finally, you perform a soft implementation of your chosen CRM to ensure it meets your […]
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A CRM offers businesses many benefits that help them increase revenue and customer lifetime values, increase sales, nurture leads, improve customer service and product offerings, reveal data trends and forecasts sales and save time. Reduce time-consuming administrative tasks Automation tools remove repetitive tasks from your marketing, sales, and customer service team members’ to-do lists, allowing […]
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There are four main types of CRM. Operational CRMs automate processes, freeing up the team to focus on their expertise. Analytical CRMs collect, store, and analyze data so you can act on trends to improve customer experiences and therefore drive conversions. Collaborative CRMs manage engagement data so team members know how and where to best […]
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If you do not know what a CRM is, we indicate that it is a customer relationship management software that collects data from customers and potential customers and then makes it visible to internal teams. The resulting holistic view of customers and prospects enables sales teams to create personalized buying journeys. The result is a […]
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Every user has access to a wealth of data in today’s age of information technology. Every day, we generate and consume an increasing amount of data. More data entails greater duty and danger. Data theft, intellectual property theft, and fraud are all prevalent dangers. We all know what happens next! There’s no need to be […]
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Norway is a country that’s technology-focused. With a population of 5.4 million people, more than 93 percent of Norwegians use the Internet on a daily basis. It has shaped the way people do business and entertain themselves. There are a growing number of streaming services in Europe and Scandinavia, with Norwegians able to access all […]
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With the rapid technological growth around the world, computers have become a major part of life and it somehow dictates how we live. In our world today, computers are used for virtually everything. The rate of computer usage also increased by a large percentage last year when the Covid-19 pandemics led to a national lockdown, […]
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LinkedIn page analytics for your business
To access the LinkedIn analytics dashboard, start by logging in and opening your company page. Here’s what you can track and measure in each area of LinkedIn analytics: Updates: You’ll be able to track impressions, reactions, comments, shares, and other interactions for both paid and organic posts. Unique impressions count the number of times individual […]