Whether organic or paid, you have many ways to grow your account without falling into the trap of taking the fast lane. By following these tips you will achieve constant growth in your networks, which in the long term will have beneficial results for your digital marketing strategy. In this way you will obtain followers and interaction of real accounts interested in your product or service.
Define your target audience and put yourself in their shoes. What attracts them to your account?
One of the most repeated tips on our blog, with good reason. The objective of all social networks is to establish a bond with your clients or potential clients, and for this you have to know exactly who it is. Try to frequently analyze your list of followers and think… Could these people consume my products or services? Are they in my catchment area? Do they interact with my content? It is useless to have an account full of international followers if you sell takeaway food in a specific city, sometimes less is more.
Publish new content, at the time your audience is online.
In social networks, content is king, so keeping up with the trends to generate it is one of your greatest allies when it comes to growing your account. Design techniques, colors, topics of interest, even memes, you have to be aware of everything that attracts your followers to keep them interested and in turn share your content in order to reach new users.
When it comes to publishing, knowing the habits of your potential clients and being constant at the times when you register the most activity will help you increase interaction with your publications and allow you to reach new consumers.
Use the business tools that the platforms offer their users.
Social networks, particularly Instagram, Facebook and LinkedIn, have special functions for companies. Using this type of profile will help you reach more people than with a personal one, and it will provide you with tools to measure your audience or contact them through multiple channels.
Interact with your followers.
If you already got their follow, why should you leave comments or likes to their accounts? The answer is simple: if you show yourself active in the profiles of your followers, they will return that activity in yours and you will get more engagement. In addition, a valuable comment on your followers’ posts will give you visibility on their profiles, where surely some of their contacts are interested in your products or services.
Make paid ads and analyze their results.
If you have a budget for the purchase of followers or interaction on your social networks, you should have it for advertising campaigns on them. It is known that announcing your publications or profile on the networks gives you a clear advantage over competitors who do not (more reach, views and interaction). Regularly promoting your content to the public interested in your product or service will provide you with followers interested in your field. In the long run, they will be much more useful than a horde of robots from all over the world that only follow you when you pay for it.
The advantages of buying followers and interactions on social networks are almost NULL. When you pay a site to increase your number of followers, no matter how “reliable” it may be, you will end up paying to get followers from fake accounts, which will do little to help your brand’s real growth on social networks.
The purchase of followers on social networks is penalized by the platforms, risking your account being penalized, as well as being obvious to your community, which will take a dim view of trying to pretend to be something you are not.
This practice will only hurt your business in the long run, since getting fake followers by paying for them will reduce your engagement rate, thus reducing the possibility of working together with serious accounts looking for collaborations. The owners of these accounts carry out audits when choosing their collaborators or advertisers, and nobody wants to invest in an account that reaches, for the most part, ROBOTS instead of PEOPLE.
If you have money to invest in buying followers, you also have it for paid ads and ad campaigns. We recommend that you focus your investment on targeting your target audience through advertising. The benefits will be higher for your marketing strategy in terms of the quality of followers!
Lastly, we also discourage using Instagram Pods or Engagement Bait to increase engagement on your site, as your brand will grow when you start reaching people interested in your product, not groups of people just interested in exchanging likes. and comments to fool the algorithm.
Invest your time and effort in growing your account organically, focusing on creating QUALITY content that serves your target audience, and being CONSTANT. Research trends to stay current, build a lasting relationship with your audience, and you’ll see real results.
Until next time!