5 strategic places to use action verbs on your website:

At the beginning of a headline, in the imperative or infinitive.
Before a call to action (in the sentence before the sale button).
Heading a list of benefits with bullet points.
Within a question with point of pain.
Within the sale button itself. Find in this article by Rosa Morel practical examples of action verbs.

Make the most of calls to action

Always encourage user interaction with your content, asking through short messages to do what you need from them: A follow, a download, a query, a comment.

A call to action or CTA (Call to action), should not always be a call to buy or hire. Not all content is a context for a conversion, since it is a process and copywriting must lead it on the right path until it converts the reader into a customer.

In which digital channels can copywriting be used?

Social networks

Social networks are a massive and constantly growing means of communication. Why waste the potential of your copies in these tools?

To engage our customers on Twitter, Facebook, LinkedIn, Instagram, or wherever your brand chooses to display, you can use the following techniques:

Storytelling: tell small stories to introduce the product or the action you want to achieve from your users.

Create a community: using good copywriting in your comments and private messages will make people feel confident with you.

Short and powerful texts: The majority of social networks are more audiovisual than textual, so we must focus on vibrant headlines and suggestive phrases.

Websites and e-commerce

If a potential client comes to your website, a well-targeted copywrite will catch and guide them until they take the action you want. This channel must generate trust in the brand in the user, be clear and consistent:

Your website is obliged to quickly respond to the benefits of staying on your website and even interacting with it.

Convey the values of your institution, and its marketing must be consistent in all its channels. This means that the voice of the brand has to maintain constant patterns and interact with readers in the same way every time.

Good professional photos and testimonials are critical in building trust with potential clients.

Copywriting in SEO

On websites or virtual stores (although increasingly on social networks) we must write for users and potential customers, but also please search engines. SEO practices are a great application of copywriting, since it challenges the copywriter to create captivating and seductive content for clients, with the structure and rules that web search engines impose if we want to highlight a page in their huge archives.


Writing articles and getting readers to read them to the end is one of the most challenging tasks for a copywriter. From the titles and subtitles, each heading or reference must captivate the user and encourage him to go through the entire article.

Providing free information, in a close and persuasive way, allows us to introduce our products into the subconscious of potential brand customers.


The pioneers of persuasive writing were in charge of creating advertisements in newspapers, magazines, then radio and television. Today, these items remain and to them is added advertising on social networks, in search results, emails and on streaming platforms.


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Gerard Heperd

Gerard Heperd